Why is Blogging Important?

Blogging is a vital marketing tool. The key reasons to pay someone to blog for you Click To Tweet

A well-written blog can help to:

• Establish your brand identity
• Express your voice
• Drive traffic to your website 
• Enhance conversion rates
• Create a portfolio of links within your site to key pages 
• Build a portfolio of back links to reputable external sources

Listening is the yin and speaking is the yang of effective communication. We must do both to get our message across. Sometimes people don’t send clear messages because they’re unaware of their audience. We need to consider who we’re speaking to, taking into account the person’s background and knowledge base ~ Diane Dreher

A professional SEO writer, Rana is a regular contributor to blogs and websites. She works with clients to tailor content to their goals.