Writing as a Sales Tool

Writing as a sales tool

I consider writing to be a sales tool

I believe that any good salesperson has to identify two things:

  1. Audience
  2. Product
Writing as a Sales Tool
Creative writing meets sales tool at tea time

How Do You Use Writing as a Sales Tool?

I know people think of writing as a creative project, but writing as a sales tool? It is different. Speaking from my own experience, when I write poems and stories, or even personal blog posts, I don’t have an audience in mind. It’s all about self expression. Although I care to do this as eloquently as possible.

With respect to both audience and product, these are both key components of marketing. To pay attention to who is searching, what they seek, and what stage of their buyer’s journey they are in, could encourage purposeful writing. Whether your product is information or a tangible item, using these basics in your writing is like cooking a meal. They are ingredients. From this recipe, you then try to balance positive user experience and technical know how.

As a business writer, my goal is to write relatable and optimized content, with a view towards engaging the reader, and basic bottom line business growth. As a blogger and creative artist, I value an authentic voice. Otherwise, I am a skilled researcher and believe we need to back up what we say in words with a frame of reference. In fact, google is favoring semantics. Bull shit is out, information is in. Clients want to go where their questions can be answered.

business writing and the pot of gold at the end of the rainblow
somewhere over the rainbow

I can say a lot in a few words, which is a skill necessary to rock the writing for social platforms. This ability translates into either a longer or shorter word count, depending on a client’s goals.

For instance, the potential to ‘click to tweet’ is valuable these days. I feel many businesses pay for too many words that do not provide the information a potential reader or client is looking for.

I have an extensive portfolio of online blogging, and creative content for websites. Both include key word research, full on-page optimization, knowledge of SEO and social media where the client want this. Consequently, I can take the text and make it accessible to your social platforms with a unique and clever mindset.

business writing
Think things through

Content managers hire me to help mentor, train and focus individual staff and freelance writers. As such, I have helped drive traffic to websites through my own writing and through these training sessions with clients.

Finally, my style is versatile and driven by a professional enjoyment of the written word. You can check out some recent posts on Homes.com.

City of Brotherly Love and the Philadelphia Row

Small Kitchens: The New Kitchen on the Block

Space Needs For Empty Nesters

Space and The Single Lady

Where Have all the Vestibules Gone?

Words Matter: Sales and the Art of Describing Your Home

What Content is on Your Site?

Content for Websites
What Content is on Your Website?

What Content is on your Website?

I am very proud of my clients at Heads and Tails for realizing they need not only more, but better, content on their website. I hear you thinking, “it’s a lovely image” and “what’s wrong with that”? Yes, it is a lovely stylized photo and there is nothing amiss with a menu of services.

Are Photos All the Content You Have?

Photos and images should be part of a purposeful content strategy.

Many of us are visual. We like to see what a place looks like before we eat there. And, we can certainly read text such as the above menu. However, and this is a big BUT, if images are all you have, your site is not being well optimized. Google spiders like to read text. How can google tell by this image that this is a local beauty business in Philadelphia? It can’t. #notgoodforbusiness

maximize your content
make your content purposeful

Press releases are another type of image that can be a mixed blessing. On the one hand, you want everyone to see that you made it to the cover of xyz. The only problem is that the image itself doesn’t inform the search engines the same way that a blog post would. So, yes, it’s great you got mentioned, but how many people know about it? Let’s improve those numbers. Here we went from a series of photos to a list of recent posts.

Images + Text = Better for Search

Images plus text are better for search and also for the searcher. Text is a multi-tasker. Here is what I mean. Text is read by humans and search spiders. So, a simple solution to the above menu problem is to convert it to a written menu instead of a static image. Which I did. It is a purposeful and easy to execute content strategy.

content refresh
Content Refresh

Finally,  text can be a timesaver. It allows you to elaborate. What do I mean? I will leave you with that thought. Let me know when you are ready to take your content to the next level.