Conscious Content

Conscious Content 

We create a conscious life by how we handle tiny and very specific moments ~ Gay Hendricks

What is Conscious Content ?

Conscious content is web writing with a purpose. In the olden days, web content was the equal of a Thanksgiving turkey. Stuffed. To get found on google, everyone loaded up their plates with key words and repeated them. Until the page was full of words.
 
Today’s web writing has to appeal to real people. The conversational tone leaves room to use key words and semantic key chain phrases. Also, it has to be solid enough so that the spider bots can find it.
 
To write with conscious intent one needs to factor in:
  • Audience (User Experience)
  • SEO (how to optimize the article for google and humans)
  • Stakeholder Goals
  • Grammar and Authenticity
  • Research Not Fluff
In other words, instead of cramming a page with words, the aim is to use words that work for you. Great content, conscious content, gives you the client the opportunity to:
 
  • Boost Organic Traffic (to your site)
  • Create a Purposeful Presence Online
  • Share on Social Media
  • Build up the Content on Your Site

Discriminating wisdom means seeing clearly ~ Jack Kornfield

Content marketing is used to drive traffic to a website, promote a product, and generally make sure Google sees you as relevant. It is organic, should keep growing and flowing  as well as provide a still point for an audience to remember to return to, whether for insight, your contact info, or to learn from.

What Do I Write About?

My favorite expression when people ask me what I write about is to say “Writers Write”. In fact, look for conversations on Twitter with the hashtag #writerswrite! That said, I try to listen, use an authentic voice, and research. When I write for a client I think systematically with conscious intention to portray their brand or service. But when I think about it, most of my writing stems from conversations with people.

words matter

what words do you surround your self with?

Conscious content generation is like cooking. You need the write, I mean, right ingredients then mix in your key word research, SEO best practices, and the authenticity of the writer’s voice. I recently did a post for an online dating site that is a perfect example. They asked me to sell the new changes to their web presence via a blogpost. Here is how I did it: READ ME

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