Awareness is the greatest agent for change ~ Eckhart Tolle
Do you have a Purposeful Presence Online?
Everyone wants to be ‘liked’. That’s ok, but engagement is better. It delivers your message to others so they can access your product, services and information. So for those who cleverly tweet, or write blogs on their Facebook pages, there is more to it. A content strategy, when applied consciously is a better recipe for purposeful presence online.
Is Your Online Presence Managed?
Online presence means using every medium at your disposal to communicate. This includes websites, social media platforms, brochures and more. The goal is to draw traffic to a personal or professional brand whether this is for non-profit, monetization or explanation.
Is Your Online Presence Purposeful?
Does your online presence match who you are, what you are trying to sell, or the ideas that represent your professional image? Purposeful online presence combines web design and development, blogging, search engine optimization, reputation management, directory listings, using social media for link sharing, and other avenues to create a long-term purposeful presence for a person or product in search engines and online in general.
Some of this is technical stuff like meta data, alt tags, on page optimization and key word research. Some of it is getting that kick butt conscious content out on your social platforms with consistency.