Awareness is the greatest agent for change ~ Eckhart Tolle
Do you have a Purposeful Presence Online?
To me, a purposeful presence online means that you use best practices of SEO, with conscious content and sharing across SOCIAL MEDIA, in addition to understanding what social platforms are there for. Everyone wants to be liked. That’s ok, but sharing delivers your message to them so they can access your product. And just tweeting is not enough, you need to keep the social in social media, by building relationships and engagement. That strategy, created consciously equals purposeful presence online.
Is Your Online Presence Managed?
Online presence management involves presenting information using different mediums. These might include websites, social media platforms, or brochures. Practically speaking, it involves drawing traffic to a personal or professional brand online whether this is for non-profit, monetization or explanation.
Is Your Online Presence Purposeful?
Does your online presence match who you are, what you are trying to sell, or the ideas that represent your professional image? Purposeful online presence combines web design and development, blogging, search engine optimization, reputation management, directory listings, using social media for link sharing, and other avenues to create a long-term purposeful presence for a person or product in search engines and online in general.
Some of this is technical stuff like meta data, alt tags, on page optimization and key word research. Some of it is getting that kick butt conscious content out on your social platforms with consistency.
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