DIGITAL MARKETING CONTENT WRITER / WEB CONTENT EDITOR

I’m an experienced marketing writer and content editor with over 10 years of project experience. I excel at building brand awareness, increasing engagement, boosting organic traffic and conversion rates through high-performing and SEO-optimized storytelling. I have a deep understanding of style guides, audience, tone, and platforms. My top skills include cross-functional team collaboration, time management, research, SEO, and using analytics for delivering quality content.

SKILLS

• Team player-cross functional collaboration
• 10 + years of content creation
• Project + time management
• Brand & integrated marketing
• Adaptable and creative mindset
• Strong leadership and communication skills
• Highly resourceful and analytics savvy
• Commitment to meet deadlines
• Workload prioritization
• Write and implement creative briefs
• Understand data-driven marketing

TECHNICAL

• SEO: Brightedge, Conductor, Google, SEM Rush, Yoast SEO
• Web content writing-tagging-meta descriptions
• Email Marketing: Mailchimp, email automation
• Qualtrex XM, Voice of the Customer
• PowerPoint, Microsoft Office, Google Workspace
• WordPress, Sitecore, Drupal, Contentful, SquareSpace
• Data analytics, Jasper, Relative Insight
• E-commerce-CMS Platforms; JIRA, Slack
• HTML, Flesch scoring, Clearscope

PROFESSIONAL EXPERIENCE

Digital Editor-Copywriter | Understood.org |06/2023- Present

Pitch, write, update, and edit content marketing (UX push notifications for the Wunder App, emails, articles, newsletters, headlines, and preview text tailoring the tone to match the audience and brand voice. Leading and generating content ideas, working collaboratively with other department stakeholders. Following SEO best practices and reviewing tagging and meta descriptions to keep the web formatting, tone and intent cohesive with style guides.

KEY ACCOMPLISHMENTS

• Delivery of projects on or ahead of deadline, cross- team collaboration, interpreting style guide.

Web Content Writer | Conscious Strategies LLC
 | 05/2011 – 05/2023                                                                                                  

Structured and maintained brand voice and compliance of style guides for multiple industries (healthcare, finance, business, wellness, real estate, beauty, food) according to audience, purpose, and channels (e.g., print, e-mail, web, social media, blogs, advertising, manuals) Collaborated with cross-functional teams as written content expert for marketing copy and copy editor with multimedia projects (video, graphics, etc.) which improved client visibility using direct response copy to compel the viewer to opt-in to the client’s offer.

KEY ACCOMPLISHMENTS

• Increased brand awareness and site traffic through organic search.

Content Editor | Project Management Institute
| 08/2021 – 05/2023

Interpreting and applying audience personas and journey maps, developing content leads while ensuring consistency of language surrounding member benefits with high level email marketing campaigns and digital brochures aimed at member retention and acquisition in conjunction with online advertising copywriting for LinkedIn, product marketing copy, telemarketing scripts and internal communications such as FAQs, email inboxes for Membership, including UX writing, SEO copywriting, web content writing for optimization of landing pages and proofreading.

KEY ACCOMPLISHMENTS

• Rebranding of KICKOFF™ landing page yielded increase in organic search traffic, managed projects using Relative Insight AI to generate actionable insights on membership for other teams, point of contact for membership at PMI® Events, with successful deployment of rebranded membership marketing collateral.

SEO Writer | EducationDynamics
| 06/2014 – 02/2022

Served as a mentor to their writing teams and content creation for 5+ websites devoted to lead generation in higher education category (GradSchools.com, eLearners.com, Unigo.com, Cyber-Degrees.com, StudyAbroad.com, EducationConnection.com). Directed and managed all digital content including landing pages, article writing, SEO briefs, templates for writing teams, including FAQ schemas, info-graphics research, managing weekly ideation sessions and structured product descriptions. Managed editing and proofreading for writing team & project pipeline, maintaining budget, and set deadlines.

KEY ACCOMPLISHMENTS

• Initiated a corporate brand network for SEO briefs, templates, info-graphs. Directed the shift to people-first copy and provided copy with above average conversion rates.  

Head Copywriter | SmileWise | 05/2020 – 08/2020

Identify and measure new opportunities to optimize existing content for a Belgium startup and create new content to increase brand awareness and conversion rates. Blogging, creative writing, collaboration with design team to improve images and visual content.

KEY ACCOMPLISHMENTS

• Helped expand brand reach and generated a library of blogs for deployment.

Marketing Communications Writer | Vanguard| 03/2020 – 05/2020

Social media campaign copy and content writing for video scripts (Digital Advisor, General Advice, 529 College Savings). Synthesize white papers into easy-to-read articles. Use personas to generate quality web content.

KEY ACCOMPLISHMENTS

• Collaboration within a pod of talent to successfully pitch and ideate campaigns.

Digital Content Writer | Drexel University | 12/2018– 07/2019

Generated web content, through competitor analysis, SEO optimization and working with key word research,while conducting interviews with subject matter experts to generate monthly content meeting target subject-lines and timelines

KEY ACCOMPLISHMENTS

• Identified an audience gap (military students) and helped craft compelling copy for that audience.

Web Content Specialist | Homes.com | 01/2017 – 03/2019

Built, configured, and prepared articles, editorial components, and pages for publishing, meeting monthly content schedules for B2B business in real estate, home décor, mortgages, lifestyles.

KEY ACCOMPLISHMENTS

• Thought leadership and creative content creation.

SEO & Social Specialist | TwiceSocials.com | 02/2015 – 12/2016

Structured social media platforms and provided monthly marketing advertising writing and special requested customer article content.

KEY ACCOMPLISHMENTS

• Increased engagement and brand awareness through social media marketing campaigns

EDUCATION     

McGill University- Bachelor of Arts (B.A.), Humanities/Humanistic Studies/Communication

LANGUAGES    

English- Spanish & French