Social media campaigns should drive traffic to your website. The can do this in a dynamic way, building engagement with your communities and clients. At the same time, they create a platform on which to share your blog. Social media platforms should not try to be blog posts, but rather, serve as liaisons.
CASE 1: JOURNEY PURE: Building Brand image: Facebook, Twitter and Pinterest platforms.
Building Social Media Platforms
CASE 2: VOYAGE: Building a social media campaign from the beginning. I started with little following, and grew it from 1 to 408 likes.
Building Social Engagement
CASE 3: U.S. PEST: This client wanted to model their social media platforms after their competitor, Orkin. But, they had nowhere near the same budget.
Working within their budget, I used to draw traffic to their site. I connected with real customers and managed feedback and reviews. In the 69 days I managed their account, I was able to:
- raise their traffic by 65%
- increase their page views by 111%
- decrease their bounce rate by 85%
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