To Review or Not to Review

To Review or Not to Review

Review are evaluations. Is a review useful to you? Do you write them or ignore them, and have you ever considered learning how to write one that is useful and purposeful?

review writing tips
To Review or not to Review

To review or not to review…that is the question. I am propelled to write about reviews because it seems like they are everywhere. I never paid much attention to them when I lived in Montreal, mostly because I never shopped online. Now living in the U.S. I actually do look at reviews, and as a writer, I examine them with a critical eye. A good review will either give you the motivation you need or save you from making a purchase, whether for goods or services. So what makes a review worthwhile? A few of my thoughts follow.

Writer’s Bias

Often, you can spot a writer’s bias. Words like “hated it” or “loved it” are strong statements that indicate a very personal experience. Yes, a review should reflect personal experience, however, it should also constructive so that the reader understands where you are coming from.

 “I loved the restaurant because the waiters were patient and kind although the food was too salty for my taste buds” as opposed to “I loved the restaurant” gives the reader an indication of why you enjoyed your experience, and might be useful to the diner who enjoys good service and salty food.

Put a Title On It

A catchy title will attract people to actually read your review, and trust what you are saying. I was truly on the fence about the above yoga mat I purchased. It has some good features but for the purpose I bought it for, it is not ideal. I expressed my bias, my reasoning, and then left it up to the reader. I wrote it with the intention, no of criticizing, but rather, reporting. Short and sweet is a good way to configure your heading

Reading Between The Lines

Match the review with the product description. If you are buying a yoga mat that is supposed to be sticky, and people are rating it as slippery overall, this is a red flag. This is a good tip for you if you buy clothing online. Read the body types of the the reviewers to see if “too tight” means they should really buy a size up and the product will fit right, or whether in fact, across all sizes, the arm holes run too small.

Write As If The Readers Were Your Community

Being helpful is a way of sharing your insights in a constructive way. If you don’t have anything nice to say, use good manners. “The staff was disgruntled” versus “the waitress was a be-atch” for instance.

Wrapping Up

Businesses are using reviews to create engagement and harvest feedback from clients. It is a tool that is being used more and more to gain a following, and show that there is social listening. We can choose to participate or not. For me the bottom line is: keep your online presence purposeful!

People now expect to find out everything about everything with the click of a mouse or the touch of a fingertip. This is the age of mass transparency ~ Anthony Bradley / Mark McDonald

Reflections on Love

Reflections on Love

Love: Reflections… In honor of my anniversary, I am celebrating love and great marriages. As the site responsible for more Jewish marriages than other dating sites, JDate makes a great muse for my reflections on meeting new potential partners online, the dating experience, and finding a lasting partnership.

Why Online Dating? Why JDate?

The face of dating has changed over the past years.   People spend way more time in front of their computers, mobile devices and tablets than ever before. The digital age has made the need to rely on dating sites even stronger.

If you are new to the online dating process, it may feel awkward and hard to navigate. However, let me walk you through how simple it is!

JDate has responded to these changes by updating their website to make the experience easier and more streamlined for users. They also have enhanced their mobile presence, with JDate mobile apps for IOS and Android as well as improved the experience for iPad and Tablet users. For instance, if you have AllAccess, it enables you to message and chat via Instant Messaging with anyone, even non-paying members. So with this great new design, why not get started with putting a fresh face on your dating presence!

Your JDate Profile Looks Fantastic!

Your profile is the key to meeting the “right” person. Someone who is in love with you for your quirks, like drinking coffee with chocolate soymilk in it. Someone who enjoys walking in nature, people watching in Central Park, or is looking for a partner who has laugh lines. This being said, be honest and thorough. If I met someone who lied on their profile, I would say, “red flag” and move on.

JDate has so much room for you to share tidbits about yourself that make you real, like your hobbies, interests and goals. This way, someone can see your profile, and get to know you at a glance. In fact, you might reach out to several potentially interesting profiles with a simple email message that expresses that you like what you saw. Since your inbox is now organized by conversations rather than messages, you are able to see all these communications very easily. Don’t forget, you can upgrade to make your profile stand out even more. Shine and browse on!

JDating and the Art of Matchmaking

Ok, so you signed up, have a great profile. You are still a little tentative to actually choose someone to greet and possibly meet. That is ok. JDate’s new Daily Matches feature is a simple, curated look at your best matches each and every day. They base this on the information that you provide so, don’t be so shy, say hi. Now, if someone says hello, be polite even if you are not interested. And likewise, if someone doesn’t respond to you, move on with a sense that meeting your mate is on the horizon, or, even at one of JDate’s offline events.

Going out on a JDate?

Inbox encounters are fine but take things offline so you don’t waste hours typing. First meetings are a chance to see if you have good energy with someone, or enjoy being in their company. If you do, book a date, if not, return to JDate. Hopefully, that person is a profile match away!

*disclaimer: this is a paid piece for OmMedia group and JDate

love and possibility
Great Quote! Applicable to love and possibility