Digital platforms have redefined reading. I’m not referring only to tablets like kindle. These portable libraries may actually encourage us to have a book in hand. As a result, we can now do so with greater freedom and a lighter purse. What is your attention span? I feel that the vast number of digital articles, blogs, email campaigns etc. has changed (re-framed?) our attention span. Have you noticed, glued to
Writing as a Sales Tool
September 16, 2017
Writing as a sales tool I consider writing to be a sales tool I believe that any good salesperson has to identify two things: Audience Product How Do You Use Writing as a Sales Tool? I know people think of writing as a creative project, but writing as a sales tool? It is different. Speaking from my own experience, when I write poems and stories, or even personal blog posts,
What Content is on Your Site?
June 24, 2017
What Content is on your Website? I am very proud of my clients at Heads and Tails for realizing they need not only more, but better, content on their website. I hear you thinking, “it’s a lovely image” and “what’s wrong with that”? Yes, it is a lovely stylized photo and there is nothing amiss with a menu of services. Are Photos All the Content You Have? Photos and images
Creative Writing: Can We Be Creative as Business Writers?
May 31, 2017
About Creative Writing Creative writing is pretty loosely described. We associate creative writing with narratives, character development, prose and poetry. And sometimes, flow. People ask me all the time “what kind of things do you write?” and I usually answer ‘business writing’ seeing as this is an accurate description of my work week. Or I will say something like, “writers, write” or “I’m versatile”. It seems like a cop out.
Follow Us!