This year I trained writers in various industries. Many companies have a team of great writers, but their content does not come up in search. Learning best practices can help.
About Training for Writers
If you have a team of writers, they may have mad writing skills but their voices wear training wheels. Whatever they do, they just can’t get your pages to be found on search. You don’t want to ditch them, so what do you do? This is where you call in some outside help to:
- Identify the ‘global’ issues
- Meet the writers to address their concerns and blockages
- Focus their voice with constructive tips and feedback
- Work with content managers
- Help with strategy