Conscious Strategies LLC

Category: content strategy

Defining your personal style: The foundation of your brand image
Your personal style is a basic building block of your brand image. It reflects your personality, values, and the message you want to convey to your audience. Defining your personal style involves getting to know what makes you feel your most confident and put together. And, deciding how you want to be perceived by others.
Is your personal style on social media boosting or busting your brand’s vibe?
Remember that as a small business owner, you are the face of your brand – whatever that is. You may be a pilates teacher who at 60 is starting to teach. Or, a person who has an idea and wants to bring that to market. The people you want to reach (your audience) sees you and makes a decision if they want to buy, learn, or subscribe.
Personal style and brand style should convey authenticity and consistency.
CASE STUDY “A”
“A” is a personal coach. She frequently posts selfies and is always in different attire. In one photo, A called out a stylist friend thanking them for the Valentino dress she was posing in. It was a lovely dress and A looked uber gorgeous. There are some selfies and photos of A in lovely camisoles and dresses which I feel detract from a professional vibe. Others show her reading, meditating, and smelling flowers.
Since A is all over social media, a potential client might assume that A is a wealthy coach with high rates, and plenty of free time. The pretty selfies are more suitable for a private account because coaches aren’t there to sell their beauty. Lastly, talking to A you find she’s very professional, hardworking, experienced, and has affordable rates.
Conclusion: It’s possible to enhance your value proposition with personal style and the opposite is also true. [Your value prop is the “why” a customer should believe you, buy your product, or service.] And by the way, you don’t have to follow trends, have a ton of money, be a certain age or body type.
Check out these examples to see what I mean.
https://www.instagram.com/sivanskitchen/ (dresses in T shirts, always looks organized and clean to showcase her recipes which makes you want to try them).
https://www.instagram.com/bakedbymelissa always wears tie dye and says “I love you, bye” – it conveys a down to earth vibe and is relatable.
Both https://www.instagram.com/nililotan/ (her brand – unapologetically luxurious and exclusive – be like me) and https://www.instagram.com/de_rococo/ (let’s be stylish gals together) do a great job using their platforms to showcase their style-brand.
5 questions to ask yourself to enhance your brand through style
Used wisely, social media can help you build your community and engage with others. It can also be a tool for sales, subscriptions, and better organic website traffic.
Here are 5 questions to ask yourself to determine if your personal style (visible on social) is enhancing or undermining your brand image.
1. Calling out someone you admire is great. Does it tie into your brand (services)?
2. Mentioning brand names is fine. Do you do that consistently and for a specific reason?
3. Showing your facets can work. Will your audience think you are a show off?
4. People form opinions by what they see and hear. Are you sending the “right message”.
5. Yes to dressing for success. But is the dress the message? It could be.
Bottom line – a strategy helps.
Simple ways to define your personal style so it aligns with your brand image
Aliza Licht – On Brand
“you have to tell your story in the way you want it reported”
Defining your personal style is an ongoing process. It may evolve over time as you grow and start self-reflecting. Embrace this evolution and use it as an opportunity to refine and elevate your brand image.
Do some research. Check out different fashion sources for inspiration. Scan social media, check out magazines and fashion influencers. See what other brand owners in your industry wear. It’s just an idea gathering time. We can always look at what you have and make outfits, or identify capsule wardrobe items that will sustain you for awhile.
Tip: Take your measurements so you can learn how to dress for your body shape (and buy the right size). Sloppy appearance could convey a sloppy work style and you don’t want that. Goes for any industry from personal trainer to CEO.
Make time for a closet clean out. Find the items that make you feel confident and creative. Make piles with clothes that bring you down or don’t fit. Notice if there are colors, silhouettes, textures or types of clothes that don’t feel right at this time. For instance, I used to love mauve but when I wear it I think it makes me look tired.
Tip: Note any emotions that come up as you do this exercise. These pants make me feel___ or gee, I always fidget with the buttons when I wear that top. Discomfort shows up like a chocolate ice cream stain on white pants (speaking from experience here).
Think about the message you want to communicate. I am a purpose-driven professional so I often wear clothes by brands that give back. I’ll often buy from smaller companies, led by individuals who value their clients – as I do. While creative, I’m also practical and prefer classics – especially good quality items that are on sale. Many of my friends like quantity but I find quality gives me more satisfaction.
Tip: Write down words that describe your personality, values, and brand story.
CASE STUDY “B”
On Instagram, I follow “B”, a female founder who posts dressed in sweatshirts. She’s a mentor and speaker too but doesn’t wear her hoodies to do that. She gives off an approachable, hardworking, vibe. When B posts pictures of her speaking engagements, she’s wearing jeans and a blazer or some type of office casual outfit. She comes across as a busy professional/mom/entrepreneur who gets her look together when it’s necessary and is otherwise dressed like a friend who is as laid back as anyone once work is done. She is very consistent and does a good job at the formula: personal style = brand style. If you posted in sweatshirts, what message would it send?
Conclusion: It isn’t about following fashion trends, it’s about messaging. Steve https://www.instagram.com/packleaderdogs/ nails it – always in his t-shirt and always talks about dog psychology. You remember him. The only thing I would tell him is – instead of using Instagram as a blog which doesn’t help people find your website and book you – write a blog and share your blog on social media so you get more traction.
Next steps – authenticity and consistency
Your personal style is a powerful tool. It’s a reflection of your unique identity and a direct channel to your audience. Let your authentic self shine through!
Need help unlocking your personal style? I specialize in mindfulness and stress reduction techniques that can guide you towards a genuine expression of yourself. When you dress appropriately and from that authentic self, you can build a consistent brand image – and that builds trust. Stay tuned for more about consistency and thanks for reading. You can also download my free E-book to get started.
Defining your personal style to elevate your brand image (1)Download
July 13, 2024
Yoga Chez Vous: My brainchild
Yoga Chez Vous is French for ‘yoga at your place’. It was a TV series that aired in Montreal and throughout Quebec on Vox TV from 2006 to 2008. It was also my brainchild.
I think, looking back from the window of my 50’s, it was THE most stressful project I’ve ever done. Also, an example of conscious strategy – what they call today ‘content strategy’. Before the internet kicked in. This is what makes it interesting to talk about now. Back then we did not have sophisticated tools and technology.
A few key points about Yoga Chez Vous. I had to conceive it from start to finish. From the content (website, promotional, script and dialogue), to the yoga postures and styling. In fact I secured -by myself- a local Montreal sponsor for the clothing, Sylvia.
Sylvia was someone I knew. Her store was on Sherbrooke St. and I worked in that neighborhood for several years way back in my 20s. During that time, I met all the local boutique owners and staff. We didn’t have social media then, it was all chit chat and saying hello on the street. Often, we supported one another, it was a mini-community. Relationships were key.
An entrepreneur, Sylvia was almost put out of business because Lululemon was moving a few blocks over. Lululemon wouldn’t allow her to carry and promote their brand because they wanted exclusivity.
I’ll segue. This part of the story is just fun to know. Lululemon’s flagship store was in my then apartment building – just gorgeous. The kind of apartment that would cost a zillion dollars in Rittenhouse Square.
Back to the sponsor. Sylvia ended up generously donated to me 28 episode’s worth of clothing. 2 outfits per show -one for me , the other for my colleague. That’s 56 sets of full matching outfits. Wow. Clothes were important because it’s TV and you can’t wear your sweats.
In return, we listed Sylvia’s store in the show credits, and got the opportunity to promote brands other than the big L. So all over, a great example of engaging your community with purpose and for the benefit of all participants.
Vox Tv Circa 2006
The show aired in 2006 on Vox television. Videotron (which is like a Comcast in Quebec) owned Vox which had local Montreal and province-wide programming. I think the show was renewed because of public interest. This was so unexpected I got to ask for 2 years worth of payment.
Gordon Donnelly was the producer and master of the ship. We met when I was interviewed by the hostess of a Montreal A.M. show which targeted francophone audiences. Joanne Vrakas who is still a TV goddess in Montreal is very chatty and great at speaking fast (in french). Also a very pretty and tall blonde. She could be – maybe is- a model.
On the set with Gordon and Joanne, discussing the moveable plastic rocks
I nailed the interview although for the life of me I can’t remember how. All I recall is how Gordon asked me to do the show on my birthday. He was the best. In fact, I can also recollect that he asked me to come up with the name for the show. But if you’re reading this and you know otherwise I will stand corrected.
The mission of the show from Vox’s point of view was for me to teach the hostess. As I am an anglophone, have dark hair and was older than she this presented a few challenges. But to pair us was important from a larger vision, I believe – for the network. They needed to fulfill their quota of bilingual content.
Consequently, Yoga Chez Vous was a pioneer TV show in Montreal, Quebec. It was the first TV show with a ‘reaching across the aisle’ flavor. Because there still are some language issues in the province.
It was also distinct in its format (interview-style but not specifically A.M.). And, finally, it was more common to have a teacher teaching an audience, or other students who presumably were familiar with yoga. She wasn’t and I think this made others feel at home too.
The Goals of Yoga Chez Vous
I had to factor in the corporate client’s goals as well as those of the show. To bring yoga to a variety of audiences in their homes. Some would use the TV as distraction. Others (my BFF and her daughters) would watch me while munching on popcorn.
Hopefully too, a few would follow along. Some would be novices like the hostess (she went onto MTV I think). Others may be somewhat more experienced with the lingo and flow. Or just follow along in their wheelchair. Like my grandma. She would always tell me “I did your class this morning” Then she’d giggle. But I know she followed the breathing.
I know because I factored all these audiences into the essence of my show. It was f—g hard. But I felt responsible to deliver an excellent product.
Advertising the show
Merging simple with complex
If you understand Yoga you know it is both extremely simple and complex at the same time. I mean, the human mind, body and spirit is a miracle. So the goals of Yoga Chez Vous were to:
- Capture the essence of Yoga
- Create 28 episodes (we actually ended up doing 30)
- Determine which asanas (postures) would translate to TV and to promotional photos
- Come up with promotional content for their website. I came up with “Feel better, think better, lead better” as an overall theme
- Convey a simple yoga practice to several types of audiences – spectators & practitioners alike across the lifespan
- Use a format that could broken up into segments in order for them to edit in commercials from the sponsors
- Translate a very simple variation of yoga into accessible words (to the camera audience and host). Including postures, dialogue, and reflections that the hostess could translate from English to French
- Respect that timing is key and everyIt was’t a live show so every take costs $$
Catchy phrases
A Few Words About Yoga
Yoga means union. I know many people think you have to do balancing poses to say you practice Yoga but that’s not the essence of yoga.
If anything, the essence of the postures is mindful movement. And the heart of yoga is the idea of aligning with spirit. Yoga makes me think of harmony, peace, symbiosis, hard work, discipline, compassion, compromise, wisdom.
If you want to learn more about spirituality you can check out a post I wrote for MindBodyGreen called 3 Surefire Ways to Cultivate Sustainable Spirituality.
If you want to understand more about the 8 Limbs of Yoga, read about it on the ranawaxman.com blog
Reaching Audiences |Being Authentic
Yoga Chez Vous also had to be perky to amp up the entertainment value. But reaching audiences made me think long and hard about my boundaries and who I was as a professional yoga teacher. I’m focused and careful for one.
Staying true to my brand (the essence of Yoga) and teaching mindfully were key. As a teacher this meant I had to structure the session for the student/hostess (specifically) and wider audiences generally. It was super challenging. She just couldn’t focus and I wanted her to know it was ok, however, I really needed her to pay attention.
Have you ever been in a situation like that? You’re trying to do your job and be yourself at the same time. Authenticity. Peeling a way at the layers of the onion, one at a time. SLOW…
It’s a Wrap
The practice of yoga involves bringing yourself into wholeness so that you can move through the world mindfully and with an open heart.
For us to do that, we have to understand what it means to breathe the same air as each other. You may be different from one another, but as humans you share the same functions. Do you know what I mean?
To come to these deeper insights involves self reflection (which can be fun), as well as the ability not to get pulled in all directions. Like during meditation.
If you’ve learned anything by reading about yoga that you didn’t know before, then the message of the show lives on. That to me is what good content is. It’s meaningful and something I still strive through with Conscious Strategies LLC.
In the end, the kind of story worth telling is one that makes a positive impact. Intuition helped me develop the show Yoga Chez Vous. Well before content strategy was a buzz word, kicking in with conscious strategies and common sense was all I had. Can anyone relate?
November 17, 2018
Usability- Take 2 – Context, UX and Helpfulness
To prove that usability is contextual, I re-purposed an older post. The first one was specifically for my own blog. The second, below, a contribution to a marketing agency blog.
Psst: Is Our Content Usable?
Usability is the new buzzword for great content these days. No this isn’t a bad break up story called “he used me and its OVER”. Actually, usable means something different in the marketing world. It has more to do with the way we tell stories. How digestible the narrative, whether it provides clear and helpful information. Call these fresh user-centric metrics.
What Exactly is Usable Content?
Usable content is the pureed version of yesterday’s fluffy, uninformative dribble. It is easy to learn and engage with. It makes sense to your brain enough so that you connect with the message, product, service, CTA. You’ll be able to process it like a good dairy free protein shake. If you have lactose intolerance, you’ll understand.
The New Brand Narrative
Brand narratives shouldn’t be the person at the party who keeps on talking. FOREVER. Without letting you get a word in edgewise. The person who tells racy jokes where your kids could overhear the F word.
This person says a lot without saying anything useful. Somewhat like political debates. The candidates don’t seem to ever answer the questions posed to them. The new brand narrative by comparison reads the crowd, wants to speak their language. It knows a good punchline will keep you telling their joke forever.
“96% of the most successful content marketers agree their audience views their organization as a credible and trusted resource.”[1]
Great Take-Aways
Usable content earns its title the hard way. It answers the query you had. The one that brought you to this unique content’s doorstep (via search engine). It provides some great take-aways. Yes, this type of content satisfies you with 3 things:
1. effectiveness
2. efficiency
3. relevance
Usable content thus helps you (consumer/customer/inquiring mind) to meet your goals! In fact, says MOZ, “Usability and user experience are second order influences on search engine ranking success.”[2]
Metrics, Shmetrics
Recently I attended a Meetup at Seer Interactive, in Northern Liberties. It was a talk by Karen McGrane. She said something that is key when measuring usability. “Information seeking is a task…instead of metrics and reports on the usual stuff – did the information make it into people’s brains?” In other words, did the user come away with a connection to your narrative? If so, that could be $$ in your pocket, more organic traffic etc.
Arguably the skill here is multi-faceted. I agree with Rand Fishkin that to give a unique value with your content, it has to be:
- one of a kind (not copied in any way)
- relevant (prompt – no fluff, and targeted to the query)
- helpful (you say “oh, cool I’ve never seen it explained so well)
- valuable (easy to consume, creative, hard to forget info – like a protein shake)
Bonding: The New Storytelling
All of us in the business of SEO writing know content has to warm the spider bots’ hearts while driving up conversion rates. That’s no secret. But not all people listen and interact with content the same way. Ideally, storytellers and brand builders are only successful if they connect on a deeper level. And to get this, you need create a bond with your audience.
[1] https://contentmarketinginstitute.com/2018/10/research-b2b-audience/
[2] https://moz.com/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings
October 24, 2018
Usability – The Buzz Word About Content
Usability is the new buzzword for great content these days.
#Usability is the new buzzword for great #content these days #contentmarketing #writing
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By great content, I mean that it drives up conversion rates for organic traffic. It is well-aggregated information that customers can act from.
I wrote a piece recently called PhD no GRE. My client said it performed well. For them, this means it:
- Provided key information that helps people learn whether such programs exist
- where to find PhD programs that waive or don’t ask for GRE scores
- how to apply to these programs
The CTA is to generate leads for partner schools with PhD programs that do not have GRE requirements.
USABILITY Vote on Helpfulness
What DO You Mean by Usability?
Loosely, content usability is easy to learn and engage with.
what is usable content? a little like a protein shake #digital #writing #senseofhumorrequired
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It makes sense to your brain and senses. You’ll be able to digest it. If you have lactose intolerance, this is an analogy you can grasp. Moreover, it answers the query you had that brought you to this unique content’s doorstep. Yes, this content satisfies you with 3 things:
1. effectiveness
2. efficiency
3. relevance
Usable content therefore helps you (consumer/customer/inquiring mind) to meet your goals!
CASE STUDY ON CONTENT USABILITY:
Did you ever notice how some sites draw you in (MOZ blog)? I watch their whiteboards. Midway, the person might suggest you hit pause and click on a link. You then scroll down the page to read the transcript of the mini-webinar. Click on the link you were looking for and voila. This to me is content that is usable.
In life, I mentioned ‘usability’ to one of my clients, an SEO analytics person. I noticed one of their competitors had a vote button on the bottom of their page. Whereas my client doesn’t, though they have strong SEO team that asks writers to make sure they answer targeted query streams. I asked what Marlene thought of usability vis a vis conversion rates. Her response:
They (competitor) have a voting feature on their page called “Was this page helpful.” Good catch that google is bringing this in as part of the meta description. I am 100% on board with the usability being the key! Thanks for sharing.
Metrics, Shmetrics
Last night, I went to a Meetup at Seer Interactive, in Northern Liberties (Philly). It was a talk by Karen McGrane. While the theme was Content Operations, she said something that is important when measuring usability. “Information seeking is a task…instead of metrics and reports on the usual stuff – did the information make it into people’s brains?” Did they come away from engaging with your content?
View from Seer Interactive, Northern Liberties, City of Philadelphia
Arguably the skill here is multi-faceted. I agree with Rand Fishkin that to give a unique value with your content it has to be:
- one of a kind (not copied in any way)
- relevant (prompt – no fluff, and targeted to the query)
- helpful (you say “oh, cool I’ve never seen it explained so well)
- valuable (easy to consume, creative, hard to forget info – like a protein shake)
Not Your Average Silo
As a freelancer, I can tell you it takes a village (of one?) to produce usable content. I also know that businesses often silo their teams (SEO, UX, Content Strategy). From what I gathered last night, more collaboration with the writers would kick ass.
I deliver consumer-centric content that converts. I ask as many questions as I can from the UX and SEO teams. Stack inquiry with methodological research, analytic thinking and creativity. Green light on content usability. Look around, every website and its brother are trying to get and measure feedback.
Measuring feedback to infuse a content strategy with content that is usable
Of course, this spawns a whole debate on whether you know your target audience. Writing to anyone else may decrease usability. Also, whether you know what success looks like. Hope this was helpful. I’m always looking to interview people and love to learn how to improve.
Do you want to talk usable content? Flip me an email
October 18, 2018
Business Lessons I’ve Learned From Salon Hopping | #LiveLocal
Today’s installment of #livelocal is about 5 lessons I’ve learned through salon hopping. When I lived in Montreal, I was never a salon hopper. No, I built long term relationships with my hairdresser and we were able to develop trust. This hasn’t been the case since I have moved to Philly.
The Opposite of Salon Hopping – Loyalty
On her side, Tania imprinted in her repertoire the way I liked to do my hair. That said, she always asked what I wanted to do and loved it if I let her decide. I showed up on time, as a good client should do. If there was something I didn’t like, the fact that I was loyal made her feel safe enough to weather feedback.
Now Tania – at the time – worked in a small boutique salon. The owner didn’t do any promotions, and along the way, Tania wanted to grow her own business. She asked me what to do. I suggested Pinterest and Instagram which have since worked for her. Even and especially as she made her move to a large salon.
5 business lessons I’ve learned through salon hopping + interview with @ROBERTCRISSALON
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I have picked up some business insight through salon hopping that I want to share with you. As an entrepreneur, yogini and writer all in one, I know how to teach and learn. If we are attentive, we can see this gift and recycle it into useful information.
#1 People are loyal when there is a reason to be
Some background. I left Montreal though still maintain contact with Tania. I appreciate her consistency even more now. I was a loyal client – did not chair hop at all. Until I moved to the states.
For a few brief years in New Jersey, I was also loyal to one salon. However, after I moved more than 10 minutes away (it soon took 45), I made my escape. I say escape because there was one occasion where the salon blamed me for their bad color job. “You asked for that” they said.
No I have dark hair and never asked for a blond streak. You weren’t paying attention because you were over booked and didn’t care all that much about my business. Also, I said I wanted to grow my bangs and you did what you wanted to do. Not what I asked. It was time to break up.
#2 Ride loyalty until its time for a new route.
Break up, take a new direction. If it isn’t working, try something else. Whether you need find a new hairdresser or broaden your online presence with a new strategy.
#3 Communicate clearly.
Communication is key. The type of communication is even more important. A client should give clear directions. Providers need to inform. This way, there is less chance of misunderstanding. Also, both parties, when in doubt, should ask for clarity.
A skillful provider listens and aims to facilitate their client’s goals. Otherwise, the client should re-evaluate (see #1). However, sometimes one receives good advice but doesn’t want to listen. That is on you. Nonetheless, express yourself as the song says.
#4 Trust is built not a given.
Sometimes consistency and resilience builds loyalty. Other times it isn’t in the cards. I have learned to aim for brand loyalty and steady business (trust). To build a regular client portfolio. In tandem, looking for growth and opportunity factors in that life involves some flux.
#5 Not my kind of client/provider
Sometimes the customer or provider is not our ‘kind of client.’ I set this stage so you will understand the type of client I am. You can please me. I give chances when the situation warrants them. I am a professional and expect this in return.
However, since my move to Philadelphia, salon hopping is all I’ve done. Why is that? Here are the top 5 reasons why I won’t go back for more.
Why people salon hop and what businesses can learn from it.
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1. We had a consult and yet, you did not listen
2. Your blow dry didn’t last
3. The salon was not client-services oriented
4. The shampoo person was flat out terrible
5. Technical skills lacking
6. Stylist lacked client care skills
7. You are repeatedly late
Case Study – How Does Salon Hopping Look to a Salon Owner?
Curiosity got the better of me so I turned sleuth and contacted my friend, Cristy Galster. You may know her if you live in Delaware. She owns Robert Cris Salon. I asked her several questions to get first hand insight into the phenomena known as salon hopping.
Christy – Salon Owner
- What do you as an award-winning salon do to discourage (and or encourage) salon-hopping?
I absolutely discourage salon hopping. I think the only one who suffers is the client, even though it is their doing. If you’re going to salon-hop, do it for styling only while you interview for a stylist or colorist. Salon hopping and chemical services are never a good idea. The client doesn’t always remember what they told their previous colorist, and the new colorist has no idea what the previous colorist(s) has done to the hair. Too many “cooks in the kitchen” can lead to disastrous results.
- To what do you attribute repeat business?
Communication is key!! I prefer to have a consultation with any potential clients so that we can both determine if we are a good fit for each other. In my experience, the consultation is the most important part of the service, but it is always where both parties fall short. Clients try to speak in “our language” which ultimately confuses the professional, and the professional doesn’t ask the right questions which confuses the client. It ends up being a losing situation all the way around. I personally prefer that clients bring pictures so that we can dissect it and fully understand each other.
- Do you see any differences between senior and junior stylists?
Junior and senior stylists are totally different. Junior stylists tend to be more passionate, but lack experience. Senior stylists have experience, can still be passionate but are usually not as open to criticism or new techniques because what they’ve done in the past has always worked, which can be the beginning of the end because the beauty industry is about the next new style. You have to stay current in this industry or you will be left behind.
- How do you market your salon? advertising, word of mouth etc.
Word of mouth has worked in the past, but with social media our industry has really changed in the last five years. I am currently working on our social media presence as well as revamping our current space. I believe in investing in our clients. What has worked for our employees is to reward our clients with a complementary haircut when they refer a few of their friends to see their stylist. Premiere Philadelphia is a huge industry show that is happening this weekend for the first time. I hope to be inspired as I attend all of the classes. Btw my website needs A LOT of work!!
How Content Strategy Can Help This Business Meet Goals
What’s next? Hopefully we will soon have some kick ass content on Cristy’s site soon. Her aim to invest in her clients can be targeted in our content strategy. For now, this blog has provided her with a back link, some great press, and shareable content. What lessons will you learn today as you #livelocal?
September 20, 2018
Why Content Strategy Involves Mindfulness
I was at a course last week called Intro to Content Strategy over at GDI in Center City, Philadelphia.
View of City Hall in Philadelphia at night
Great setting for break out hands-on practice with other participants. Our task, by the end of the course, was to develop a Content Strategy for a non-profit. But, we first were asked to define content strategy by teacher, David Dylan Thomas.
What is Content Strategy?
If you’re wondering what content strategy is, the Content Marketing Institute has this to say; “Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different.” It’s a good article to refer to.
Content Strategy is loosely “anything that delivers a message in a specific context.”
#ContentStrategy is loosely ” anything that delivers a message in a specific context”
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Here’s an example. Take any item on your desk or your person. That bottle of water you are drinking, or the watch you are wearing. Those lavender wipes that you de-stress with. In itself, it is a thing.
Why Mindfulness Infused Content Strategy is Powerful
Now, frame the shot and photograph it (in your mind’s eye). Think of how that picture could be interpreted by others who see it.
What might they think?
What do you want them to think?
Can you line up the visual so that your audience gets the point?
For instance, if you were trying to sell the thing, would you make money? If you are attempting to inform, would anyone think you were an expert?
Once you have the image, caption it – “refreshing” or “durable.”
Think of how you’re going to share it. After all, its a fantastic photo, kick ass caption and everyone ‘has to see this!’ Would you write a blog? Use it on a CD cover? Research elements for an article? Upload to social media? Work it into your website?
Why Mindfulness Infused Content Strategy is Powerful
When it comes to content strategy, you want to plan things (pun intended) out so they achieve your goals. What you do today affects tomorrow.
“Meditation may help us see that this path we call our life has direction; that it is always unfolding, moment by moment; and that what happens now, in this moment, influences what happens next.” – Jon Kabat- Zinn
Mindfulness practice teaches us to be attentive. It isn’t about hanging on tightly to a goal the way we do in business. Yet we learn to move towards a specific direction. A mindful mind can act with clarity.
A #mindful mind can act with clarity.
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The clarity illuminates the path. That’s why I believe content strategy involves mindfulness.
Need help?

September 13, 2018
Top Cities for MBA Grads
For the millennial business administration student, an MBA coupled with an entrepreneurial spirit may be enough to think about relocation. Each year, grads and young professionals tidy up their LinkedIn profiles, and with resume in hand, look for new lands of opportunity. But millennials are choosy, tech-savvy, and night-life smart. They want a thriving local scene where they can parlay their skills into a balanced life of work and play.

Read the full article, for client Homes.com here
April 19, 2018
Relocation and How to Handle it Like a Pro
Whether you are moving to a new neighborhood in the same city or packing up for a non-local move, relocation can be downright stressful. You’ll need to manage the emotions and tasks in tandem with carving out new routines. Instead of getting frantic, use these life tips and resources to handle relocation like a pro, or at least with a spirit of adventure.

Read the full article for my client Homes.com here
April 19, 2018
All About Lender Credits
In an ideal scenario, the perfect house shows up when you are ready and have the cash flow to cover the down payment, closing costs, and first month’s mortgage. However, this isn’t always the case. If crunching the closing cost numbers is beyond stressful, rather than missing the opportunity to buy now, you might see if a lender credit could make it happen.
Check out the full post for client, homes.com here
April 19, 2018
Breaking Your Lease Do’s and Don’ts
When you sign an apartment lease on the dotted line, you are probably excited and think nothing of complying with the terms of the contract. That said, one of the most commonly broken lease rules is an early termination of the lease.
Check out the full article for my client, Homes.com here.

April 19, 2018