Conscious Strategies LLC
Purposeful words for powerful results
About
Hello and welcome. My name is Rana (pronounced rahhh-nahhh where the “a” is soft). I’m an author, editor, and digital guru with multi-channel marketing experience. I help businesses of all sizes build a purposeful presence that reaches, pleases, and engages people.
My clients come to me for holistic and high value insights about personal style and branding, SEO and business storytelling, editing, creative blogging, and social media.
My studies
A humanistic studies major, I minored in communication and languages at McGill University in Montreal where I earned my Bachelor of Arts degree. Studying the liberal arts fueled my zest for writing, analysis, and research. It also instills an ability to synthesize information, take feedback in stride, ask questions to gain clarity, and hold a decent debate (with my nephew, anyway).
How my side hustle as a yoga teacher helped me start my writing career.
Soft skills are also important to me and I attribute my ability to deeply listen to years of teaching yoga one-to-one and in larger groups. While teaching, I was approached to host and write a 28 episode yoga TV show in Montreal. The show aired for two years on a local network. Presenting through workshops and later, writing my own relaxation CD are other cherished projects.
At the same time, I started a blog called the Modern Yogini and cultivated my online presence. I began taking on writing projects and managing social platforms to help other yoga professionals and publications.
Purposeful presence.
People today spend an average of 3-5 seconds on a page. But if you’re authentic and make yourself or your products accessible, they might stay long enough to act. Also, the way you present yourself if you are the face of your brand does matter. This is where I come in.
Here are the types of projects I love to take on:
- Web writing – refresh, redo, and digital content editing.
- Mindful styling to help you present your self or brand in an intentional way.
- Search engine optimized (SEO) storytelling to help people find your website.
- Blogging with or without subject matter expert (SME) interviews.
- Social media content to build engagement, reach, and interest.
- Mentorship to writing teams.
Let me know how I can help you reach your marketing and brand goals.
Consciousness is the state or quality of awareness, or, of being aware of an external object or something within oneself. It has been defined as: sentience, awareness, subjectivity, the ability to experience or to feel, wakefulness, having a sense of selfhood, and the executive control system of the mind. Despite the difficulty in definition, many philosophers believe that there is a broadly shared underlying intuition about what consciousness is. (wikipedia)
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