In Montreal we kiss on both cheeks and say bonjour-hi. In Philly everyone says “I’ve got a guy” or “I’ve got a girl”, “my guy over at…”

I think pretty much everyone has a person they go to for something. It’s another neighborhood-centric flavor of Philly.

It Montréal I had that too but was more apt to call them by name or description (hairdresser, butcher etc).

I like when I frequent a place to establish a respectful relationship. Especially if I meet someone honest, service minded. This motivates loyalty. Loyalty is great for brand building. It’s also a really desirable quality in a friend.

One day I got a package from the CEO of Rag and Bone. He sent me a box of their perfumes. I spray them in the air and let the smell cascade on me. Heavenly in most cases.

At any rate, the next time I passed the store, I went into see my guy Scot. I saw his fingerprints on the gift. True enough the sales staff was asked to submit their favorite client and Scot chose me.

I asked why and he said he likes when I come in. I sometimes go in to say hi, and not always to shop, just look and feel (the clothes).We have a brief hug and catch up, then get to business.

But I am loyal to him and all the sales staff know it. It’s a trusted interaction which is a good kind to have on all levels – personal and professional. Yes, I sometimes hear about upcoming sales too. Win win.

As you know, I’m big on living local.

Rana
Rana Waxman
Purposeful Presence (online)
https://consciousstrategiesllc.com
rana.consciousstrategiesllc