Today I am lounging out loud and telling it straight from reality which is a staple of blogging. I thought I would write one with you today in case you are thinking of starting a blog or hiring me to manage your blog.
What is a blog and how does it work?
A good blog is conversational while also be either informative (well researched) or pure opinion. It should also convey who you are and be clear about what you’re selling. I’m not selling Koda but am a writer for hire. Koda is being my muse today, as you can tell by her classical lounge pose.
You may not know it, but the word blog is the child of “weblog”. The first weblogs were just that: web logs. Logs meaning you could use it the way you might a diary – only hardly private.
You can use a blog for marketing purposes or to make money. Making money from a blog often means running Ads on it or directly linking to a product you sell. Today I’m using mine to teach and basically, lounge out loud which is basically, blogging with a purpose.
Why Blogging is Important
Blogging has at least 3 things going for it. The first is that it can be very engaging. You’ll have content to share on social media that people can interact with and give them a reason to visit your site.
Second, you can update a blog on a regular basis. This helps keep a website fresh for SEO, and along with it, stronger. Each new blog allows you to curate linking experiences for the reader to keep their interest.
Third, a blog can help an audience learn about you or your business. You know now, for instance, that I enjoy lounging with my puppy. I can also tell you I typically blog on my laptop but prefer to write for clients from my desktop.
How do I start writing a blog?
If you decide to write your own blog, set up a platform with an easy interface. I use WordPress. I’ve written for clients who use other platforms such as SquareSpace.
Once you have the platform up and running, strategize on what kinds of posts you want to share. I’ve narrowed down my categories over time to include work stuff (writing), puppy stuff (reflections) and local stuff (interactions).
I hope this gives you a basic idea of how to start writing your own blog. If you find it overly time consuming, I can help you write a blog that speaks to your audience. Feel free to contact me.
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