Today I am lounging out loud and telling it straight from reality which is a staple of blogging. I thought I would write one with you today in case you are thinking of starting a blog or hiring me to manage your blog. What is a blog and how does it work? A good blog is conversational while also be either informative (well researched) or pure opinion. It should also
Yoga Chez Vous: My brainchild
November 17, 2018
Yoga Chez Vous is French for ‘yoga at your place’. It was a TV series that aired in Montreal and throughout Quebec on Vox TV from 2006 to 2008. It was also my brainchild. I think, looking back from the window of my 50’s, it was THE most stressful project I’ve ever done. Also, an example of conscious strategy – what they call today ‘content strategy’. Before the internet kicked
Usability – The Buzz Word About Content
October 18, 2018
Usability is the new buzzword for great content these days. By great content, I mean that it drives up conversion rates for organic traffic. It is well-aggregated information that customers can act from. I wrote a piece recently called PhD no GRE. My client said it performed well. For them, this means it: Provided key information that helps people learn whether such programs exist where to find PhD programs that waive
Why Content Strategy Involves Mindfulness
September 13, 2018
I was at a course last week called Intro to Content Strategy over at GDI in Center City, Philadelphia. Great setting for break out hands-on practice with other participants. Our task, by the end of the course, was to develop a Content Strategy for a non-profit. But, we first were asked to define content strategy by teacher, David Dylan Thomas. What is Content Strategy? If you’re wondering what content strategy
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