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This Blog is About Me

September 15, 2016

This Blog is About Me I feel like this blog should have a soundtrack or at least a drumroll. That certainly sets the reader up with high hopes of fascinating content, perhaps a laugh or two, and maybe even a ‘top ten’ list. But seriously, the other day I got a quizzical look when I handed out my business card – Conscious Strategy? What is that? So today on the

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SEO or Streaming ~ what is your writing style?

March 19, 2016

I recently attended the ICC where one of the best sessions I attended was about writing for SEO. This is what I do for my job so I admit, I have been less than diligent about posting on my own blog. So what is my motivation? I am reading a new book called “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing”. I’m not that far into

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Functional Writing: Interviewing @Josepf

March 1, 2016

Functional Writing: An Interview With @Josepf Functional writing is a phrase I am using to describe the intersection between content generation and purposeful presence online.  I believe as writers, we need to have integrity in what we express; this comes across in our writing style or voice. The other component is the idea of practical and functional expression, if what we are doing is to be relevant in digital marketing. Interviewing Josepf Haslam

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Optimized penmanship

February 24, 2016

Optimized Penmanship For Contemporary Readers Today was training day as I headed to downtown NYC to speak with a team of writers who are looking to optimize their penmanship to become relevant in google searches. As with many companies and organizations, they have a fairly meaty website with lots of content. Nonetheless, despite the abundance of blog posts, they are not showing up in searches as much as they hope to. What is Optimized

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To Review or Not to Review

January 20, 2016

To Review or Not to Review Review are evaluations. Is a review useful to you? Do you write them or ignore them, and have you ever considered learning how to write one that is useful and purposeful? To review or not to review…that is the question. I am propelled to write about reviews because it seems like they are everywhere. I never paid much attention to them when I lived in

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Keeping the Social in Social Media

January 7, 2016

Keeping the Social in Social Media No doubt you have at least one social media profile, whether it be Instagram, Pinterest, Facebook, or Twitter. We have become a society who probably picks up the phone less than past generations, relying on texting and IM chats. We document our travels, food preferences, shout out birthday greetings, and curate coats on a variety of different platforms.  This can be a way to have online (social) relationships

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Reflections on Love

December 20, 2015

Reflections on Love Love: Reflections… In honor of my anniversary, I am celebrating love and great marriages. As the site responsible for more Jewish marriages than other dating sites, JDate makes a great muse for my reflections on meeting new potential partners online, the dating experience, and finding a lasting partnership. Why Online Dating? Why JDate? The face of dating has changed over the past years.   People spend way more time

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