I’ve used many AI tools to write and edit content over the past few years. I love AI because it’s helped me out of a pinch—like when I’m working with a tight word count for a headline or a limited character count for a CTA button. But there was a time before AI when you had to brainstorm—alone or with someone else. This came to mind recently as I snapped
Romancing the Stone: Why Intention Matters in Writing
June 25, 2025
If you’re a Harrison Ford fan, you might think today’s post is about the 1984 adventure film Romancing the Stone. It’s not. This is about a different kind of stone—and how one small, shiny object helped clarify a big lesson about writing: your intention matters, especially when writing for others. Today, the dood (Koda, my dog) and I drove an hour to Worth Avenue in Palm Beach. The mission? Ask
Powerful Branding Starts Simple: What a White T-Shirt and Blank Paper Can Teach You
June 20, 2025
In the crowded world of branding, simplicity often speaks the loudest. Like a white T-shirt or a blank sheet of paper, the most unassuming starting points can become the strongest foundations for identity and expression. This post explores how stripping back to the basics—notebooks over complex software, clean logos over cluttered designs—can help you build a brand that is memorable, authentic, and scalable. Because sometimes, less really is more.
How to Spot a Recruiter Scam
June 6, 2025
Has a “recruiter scammed you”? The first time it happened to me, it took me a few shakes of the head to realize and spot the recruiter scam in the nick of time. Luckily, I wisened up after the first event, and I’m here to share my tips for spotting a recruiter scam before you send your bank information to their nonexistent HR department. Now, not all recruiters are robots
How to make a yoga space at home
July 29, 2024
Setting up a yoga space that meets your needs I once studied with a teacher from India who said “every room can be a yoga room”. What he meant was that space is a luxury so don’t let not having a separate room for yoga keep you from practicing. Making room for yoga practice can help you cultivate peace and keep your body limber. Making a yoga space at home,
Defining your personal style: The foundation of your brand image
July 13, 2024
Your personal style is a basic building block of your brand image. It reflects your personality, values, and the message you want to convey to your audience. Defining your personal style involves getting to know what makes you feel your most confident and put together. And, deciding how you want to be perceived by others. Is your personal style on social media boosting or busting your brand’s vibe? Remember that
Juicers: A study in finding the best, top, or cheapest.
June 3, 2024
Follow my story about researching juicers. See how I used the research to cut down the noise of “finding the best”, top, or cheapest juicer. Learn how I made my decision to choose the right juicer for my life. Researching based on the query: “what are the best juicers” Surprised to find so many surveys about the best juicers of 2024. Here are several of the higher ranking publications as
Reading recommendations
June 2, 2024
Book 1: On Brand, Aliza Licht. About branding, image, style, and basic good business practices. I like to keep learning and am currently reading On Brand by Aliza Licht. She shares her insights about coming across with a consistent and clear brand voice. It inspired me to clean up my website and LinkedIn profile ASAP, if just to keep it fresh and cohesive. The only thing that is good stale
Support: A 360 Look
August 26, 2021
Today’s lesson, borrowed from puppy class is all about support. What does the word conjure up for you and why? A wooden beam, a hug, someone who listens to you, helps with the laundry, lends you money, doesn’t judge – there are no wrong answers. The word support lends itself for many meanings. You could feel supported emotionally, physically, mentally, at work, rest, or play. In my humble view, support
Reflections on Disengaging
August 11, 2021
Me and the Dood: Learning to leave it My main mini squeeze Koda teaches me a lot about disengaging. In yoga speak, we call it Pratyahara. That’s another way of describing an ability to turn inwards and away from distractions perceived by all our senses. Not by sleeping though, so don’t get excited that you’ve nailed the skill… (“withdrawal”)…the ability to “switch off” and produce a state of extreme inward-mindedness
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