Today I’ll spill the secret to creating compelling content. When it comes to my philosophy on copywriting and creating content for social media, the key is blending authenticity, engagement, and value. Here’s a breakdown of how these three things work and why they matter.
Social Media Presence in Six Steps
July 24, 2025
Building a Successful Social Media Presence: Key Strategies for Brands A strong social media presence isn’t just about posting often — it’s about being clear, consistent, and intentional. In fact, every post and interaction should reflect your brand’s identity. It should also help to build genuine connections with your audience. From defining your brand voice to creating content that resonates, here’s how to develop a strategy that drives results and
Blogging Basics: lounge out loud
July 22, 2021
Today I am lounging out loud and telling it straight from reality which is a staple of blogging. I thought I would write one with you today in case you are thinking of starting a blog or hiring me to manage your blog. What is a blog and how does it work? A good blog is conversational while also be either informative (well researched) or pure opinion. It should also
SEO or Streaming ~ what is your writing style?
March 19, 2016
I recently attended the ICC where one of the best sessions I attended was about writing for SEO. This is what I do for my job so I admit, I have been less than diligent about posting on my own blog. So what is my motivation? I am reading a new book called “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing”. I’m not that far into
Functional Writing: Interviewing @Josepf
March 1, 2016
Functional Writing: An Interview With @Josepf Functional writing is a phrase I am using to describe the intersection between content generation and purposeful presence online. I believe as writers, we need to have integrity in what we express; this comes across in our writing style or voice. The other component is the idea of practical and functional expression, if what we are doing is to be relevant in digital marketing. Interviewing Josepf Haslam
Keeping the Social in Social Media
January 7, 2016
Keeping the Social in Social Media No doubt you have at least one social media profile, whether it be Instagram, Pinterest, Facebook, or Twitter. We have become a society who probably picks up the phone less than past generations, relying on texting and IM chats. We document our travels, food preferences, shout out birthday greetings, and curate coats on a variety of different platforms. This can be a way to have online (social) relationships
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