Yoga Chez Vous is French for ‘yoga at your place’. It was a TV series that aired in Montreal and throughout Quebec on Vox TV from 2006 to 2008. It was also my brainchild. I think, looking back from the window of my 50’s, it was THE most stressful project I’ve ever done. Also, an example of conscious strategy – what they call today ‘content strategy’. Before the internet kicked
Usability- Take 2 – Context, UX and Helpfulness
October 24, 2018
To prove that usability is contextual, I re-purposed an older post. The first one was specifically for my own blog. The second, below, a contribution to a marketing agency blog. Psst: Is Our Content Usable? Usability is the new buzzword for great content these days. No this isn’t a bad break up story called “he used me and its OVER”. Actually, usable means something different in the marketing world. It has more
Usability – The Buzz Word About Content
October 18, 2018
Usability is the new buzzword for great content these days. By great content, I mean that it drives up conversion rates for organic traffic. It is well-aggregated information that customers can act from. I wrote a piece recently called PhD no GRE. My client said it performed well. For them, this means it: Provided key information that helps people learn whether such programs exist where to find PhD programs that waive
Business Lessons I’ve Learned From Salon Hopping | #LiveLocal
September 20, 2018
Today’s installment of #livelocal is about 5 lessons I’ve learned through salon hopping. When I lived in Montreal, I was never a salon hopper. No, I built long term relationships with my hairdresser and we were able to develop trust. This hasn’t been the case since I have moved to Philly. The Opposite of Salon Hopping – Loyalty On her side, Tania imprinted in her repertoire the way I liked to
Why Content Strategy Involves Mindfulness
September 13, 2018
I was at a course last week called Intro to Content Strategy over at GDI in Center City, Philadelphia. Great setting for break out hands-on practice with other participants. Our task, by the end of the course, was to develop a Content Strategy for a non-profit. But, we first were asked to define content strategy by teacher, David Dylan Thomas. What is Content Strategy? If you’re wondering what content strategy
Top Cities for MBA Grads
April 19, 2018
For the millennial business administration student, an MBA coupled with an entrepreneurial spirit may be enough to think about relocation. Each year, grads and young professionals tidy up their LinkedIn profiles, and with resume in hand, look for new lands of opportunity. But millennials are choosy, tech-savvy, and night-life smart. They want a thriving local scene where they can parlay their skills into a balanced life of work and play.
Relocation and How to Handle it Like a Pro
April 19, 2018
Whether you are moving to a new neighborhood in the same city or packing up for a non-local move, relocation can be downright stressful. You’ll need to manage the emotions and tasks in tandem with carving out new routines. Instead of getting frantic, use these life tips and resources to handle relocation like a pro, or at least with a spirit of adventure. Read the full article for my
All About Lender Credits
April 19, 2018
In an ideal scenario, the perfect house shows up when you are ready and have the cash flow to cover the down payment, closing costs, and first month’s mortgage. However, this isn’t always the case. If crunching the closing cost numbers is beyond stressful, rather than missing the opportunity to buy now, you might see if a lender credit could make it happen. Check out the full post for client,
Breaking Your Lease Do’s and Don’ts
April 19, 2018
When you sign an apartment lease on the dotted line, you are probably excited and think nothing of complying with the terms of the contract. That said, one of the most commonly broken lease rules is an early termination of the lease. Check out the full article for my client, Homes.com here.
Writing as a Sales Tool
September 16, 2017
Writing as a sales tool I consider writing to be a sales tool I believe that any good salesperson has to identify two things: Audience Product How Do You Use Writing as a Sales Tool? I know people think of writing as a creative project, but writing as a sales tool? It is different. Speaking from my own experience, when I write poems and stories, or even personal blog posts,
Follow Us!