Rana Waxman

Why Content Strategy Involves Mindfulness

I was at a course last week called Intro to Content Strategy over at GDI in Center City, Philadelphia. Great setting for break out hands-on practice with other participants. Our task, by the end of the course, was to develop a Content Strategy for a non-profit. But, we first were asked to define content strategy by teacher, David Dylan Thomas. What is Content Strategy? If you’re wondering what content strategy

#LiveLocal – Start (it) Up in Olde Kensington, Philly

The vibe in my neighborhood of Philadelphia has what I call Start (it) Up Energy. It first reminded me of Brooklyn. Since moving here, I have met several people who have lived in Brooklyn and agree.   The area I refer to is Olde Kensington near Fishtown and Northern Liberties. The lines between them blur to me but they might actually exist..? At any rate, there is a classic neighborhood

#LiveLocal: Breaking Bread

It occurred to me today that the expression ‘breaking bread’ may have stemmed from the fact that in the olden days (before white bread), the loaves were dense. Maybe their bread knives failed like mine and people had to literally tear a piece off the loaf. I visualize the bread being passed along a table in a room painted SALON DRAB (Farrow and Ball). What Images Come to Mind When

#Livelocal – Doorways of Philly

I am drawn to doors and doorways. The mere act of opening a door takes courage sometimes, in special occasions. As you open a door, who knows – you might confront the unknown. What Do Doorways Make You Think Of? There are cliches associated with opening a door too. And symbols. Like opportunity. Freedom – getting out or going in. The experience of walking through a door can be unique.

#Livelocal: The Philadelphia Rowhome

The Philadelphia Rowhome is the predominant style of housing in the city. If you are buying or selling a house in Philadelphia, chances are it is a row house. Row houses are everywhere, from old city to Roxborough. They come in various shapes and sizes from the smallest that measure in at 400 square feet to the more modern styles that are graced with one car garages. The Philadelphia Row Has

Rodin Museum in Fairmount, Philly

Art Museum District – Philly

The Fairmount, or as locals call it ‘the Art Museum area’ neighborhood melds tree-lined streets with urban living and a vibrant creative energy. Just steps from the Rodin Museum, the Philadelphia Art Museum and the Barnes, culture and famous attractions are a stroll away. If you want to live in the city but not its downtown core, this may be the perfect place to reside. Read the full article for

Top Cities for MBA Grads

For the millennial business administration student, an MBA coupled with an entrepreneurial spirit may be enough to think about relocation. Each year, grads and young professionals tidy up their LinkedIn profiles, and with resume in hand, look for new lands of opportunity. But millennials are choosy, tech-savvy, and night-life smart. They want a thriving local scene where they can parlay their skills into a balanced life of work and play.

Relocation and How to Handle it Like a Pro

Whether you are moving to a new neighborhood in the same city or packing up for a non-local move, relocation can be downright stressful. You’ll need to manage the emotions and tasks in tandem with carving out new routines. Instead of getting frantic, use these life tips and resources to handle relocation like a pro, or at least with a spirit of adventure.   Read the full article for my

All About Lender Credits

In an ideal scenario, the perfect house shows up when you are ready and have the cash flow to cover the down payment, closing costs, and first month’s mortgage. However, this isn’t always the case. If crunching the closing cost numbers is beyond stressful, rather than missing the opportunity to buy now, you might see if a lender credit could make it happen. Check out the full post for client,

Breaking Your Lease Do’s and Don’ts

When you sign an apartment lease on the dotted line, you are probably excited and think nothing of complying with the terms of the contract. That said, one of the most commonly broken lease rules is an early termination of the lease. Check out the full article for my client, Homes.com here.  

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