Writing as a Sales Tool
Writing as a sales tool I consider writing to be a sales tool I believe that any good salesperson has…
Author: Rana Waxman
Content Strategist & Conversion Copywriter | Driving Engagement, Revenue & Results with Words That Work
The Editor -BFF or Foe?
Writer plus Editor I am really happy with a new piece I wrote, but think the chapeau goes off to…
What Content is on Your Site?
What Content is on your Website? I am very proud of my clients at Heads and Tails for realizing they…
Creative Writing: Can We Be Creative as Business Writers?
About Creative Writing Creative writing is pretty loosely described. We associate creative writing with narratives, character development, prose and poetry.…
This Blog is About Me
This Blog is About Me I feel like this blog should have a soundtrack or at least a drumroll. That…
SEO or Streaming ~ what is your writing style?
I recently attended the ICC where one of the best sessions I attended was about writing for SEO. This is what…
Functional Writing: Interviewing @Josepf
Functional Writing: An Interview With @Josepf Functional writing is a phrase I am using to describe the intersection between content…
Optimized penmanship
Optimized Penmanship For Contemporary Readers Today was training day as I headed to downtown NYC to speak with a team…
To Review or Not to Review
To Review or Not to Review Review are evaluations. Is a review useful to you? Do you write them or ignore…
Keeping the Social in Social Media
Keeping the Social in Social Media No doubt you have at least one social media profile, whether it be Instagram,…