Book 1: On Brand, Aliza Licht.

About branding, image, style, and basic good business practices.

I like to keep learning and am currently reading On Brand by Aliza Licht. She shares her insights about coming across with a consistent and clear brand voice. It inspired me to clean up my website and LinkedIn profile ASAP, if just to keep it fresh and cohesive. The only thing that is good stale is Challah. It makes great breadcrumbs and french toast.

It’s always wise to refresh your content. Check in to see what is useful, outdated, or classically awesome.

Book 2: Zahav: A World of Israeli Cooking, by Michael Solomonov.

About recipes, some from the restaurant Zahav located in Philadelphia.

My husband, while not Jewish, enjoys Friday night dinner, Shabbat. Challah is one of the Ashkenazi Jewish traditions. Known for its braided shape, the bread has simple ingredients: eggs, white flower, water, yeast, sugar and salt. The word “challah” in Hebrew means ‘type of loaf or cake’ and one that is spacious or airy). Next time mine will be more airy, but it was still delicious – one of the recipes from Zahav cookbook that I’m constantly using.

Book 3: The Source, by Dr. Tara Swart.

About neuroscience and laws of attraction.

The third book I am reading is The Source: The Secrets of the Universe, the Science of the Brain. It was recommended by a new friend who came into my life recently. The book was written by Dr. Tara Swart, and promises to have some interesting reflections. In the very first paragraph, Dr. Swart draws me in with,

“Life-changing opportunities pass us by every day. “

Book four: Bodies and Souls, by Isabel Vincent.

About Jewish women forced into prostitution in the second half of the 19th century.

My mother gave me this book in paperback and it is one I’m slowly getting through. It isn’t so much a slow read as tough subject: the tragic plight of three Jewish women forced into prostitution in the Americas. This is the first book by Isabel Vincent that I’m reading and it checks the box of “learning something new”. I’m certain a (true) story with words and phrases like “heart-wrenching sobs”, “white slavery”, and “pit of the stomach” will be memorable.

Bye for now!