Usability is the new buzzword for great content these days. By great content, I mean that it drives up conversion rates for organic traffic. It is well-aggregated information that customers can act from. I wrote a piece recently called PhD no GRE. My client said it performed well. For them, this means it: Provided key information that helps people learn whether such programs exist where to find PhD programs that waive
To Review or Not to Review
January 20, 2016
To Review or Not to Review Review are evaluations. Is a review useful to you? Do you write them or ignore them, and have you ever considered learning how to write one that is useful and purposeful? To review or not to review…that is the question. I am propelled to write about reviews because it seems like they are everywhere. I never paid much attention to them when I lived in
Reflections on Love
December 20, 2015
Reflections on Love Love: Reflections… In honor of my anniversary, I am celebrating love and great marriages. As the site responsible for more Jewish marriages than other dating sites, JDate makes a great muse for my reflections on meeting new potential partners online, the dating experience, and finding a lasting partnership. Why Online Dating? Why JDate? The face of dating has changed over the past years. People spend way more time
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