Functional Writing: An Interview With @Josepf Functional writing is a phrase I am using to describe the intersection between content generation and purposeful presence online. I believe as writers, we need to have integrity in what we express; this comes across in our writing style or voice. The other component is the idea of practical and functional expression, if what we are doing is to be relevant in digital marketing. Interviewing Josepf Haslam
Optimized penmanship
February 24, 2016
Optimized Penmanship For Contemporary Readers Today was training day as I headed to downtown NYC to speak with a team of writers who are looking to optimize their penmanship to become relevant in google searches. As with many companies and organizations, they have a fairly meaty website with lots of content. Nonetheless, despite the abundance of blog posts, they are not showing up in searches as much as they hope to. What is Optimized
Keeping the Social in Social Media
January 7, 2016
Keeping the Social in Social Media No doubt you have at least one social media profile, whether it be Instagram, Pinterest, Facebook, or Twitter. We have become a society who probably picks up the phone less than past generations, relying on texting and IM chats. We document our travels, food preferences, shout out birthday greetings, and curate coats on a variety of different platforms. This can be a way to have online (social) relationships
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