Writing as a sales tool I consider writing to be a sales tool I believe that any good salesperson has to identify two things: Audience Product How Do You Use Writing as a Sales Tool? I know people think of writing as a creative project, but writing as a sales tool? It is different. Speaking from my own experience, when I write poems and stories, or even personal blog posts,
The Editor -BFF or Foe?
July 29, 2017
Writer plus Editor I am really happy with a new piece I wrote, but think the chapeau goes off to the editor (and web design). A few tweeks were made with her keen eye. I know she would say she couldn’t have done it without the research and writing I did. But still. I like to play on a supportive team. As I have also worn the editor hat, I
What Content is on Your Site?
June 24, 2017
What Content is on your Website? I am very proud of my clients at Heads and Tails for realizing they need not only more, but better, content on their website. I hear you thinking, “it’s a lovely image” and “what’s wrong with that”? Yes, it is a lovely stylized photo and there is nothing amiss with a menu of services. Are Photos All the Content You Have? Photos and images
Creative Writing: Can We Be Creative as Business Writers?
May 31, 2017
About Creative Writing Creative writing is pretty loosely described. We associate creative writing with narratives, character development, prose and poetry. And sometimes, flow. People ask me all the time “what kind of things do you write?” and I usually answer ‘business writing’ seeing as this is an accurate description of my work week. Or I will say something like, “writers, write” or “I’m versatile”. It seems like a cop out.
This Blog is About Me
September 15, 2016
This Blog is About Me I feel like this blog should have a soundtrack or at least a drumroll. That certainly sets the reader up with high hopes of fascinating content, perhaps a laugh or two, and maybe even a ‘top ten’ list. But seriously, the other day I got a quizzical look when I handed out my business card – Conscious Strategy? What is that? So today on the
To Review or Not to Review
January 20, 2016
To Review or Not to Review Review are evaluations. Is a review useful to you? Do you write them or ignore them, and have you ever considered learning how to write one that is useful and purposeful? To review or not to review…that is the question. I am propelled to write about reviews because it seems like they are everywhere. I never paid much attention to them when I lived in
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