how to become and stay organized with simple steps that anyone can master
How to Crush Life With A Resource Mindset
November 25, 2018
I was going to write a classic #howto develop a resource mindset but then I stopped myself. ‘How to’s’ and ‘guide to’s’ presume the reader knows nothing. That s/he needs advice. It is my belief that you have a resource mindset inside of you. Whether you know it or not. And, that when you activate yours, you will be as one hockey friend used to say, “on fire!”. To help
Yoga Chez Vous: My brainchild
November 17, 2018
Yoga Chez Vous is French for ‘yoga at your place’. It was a TV series that aired in Montreal and throughout Quebec on Vox TV from 2006 to 2008. It was also my brainchild. I think, looking back from the window of my 50’s, it was THE most stressful project I’ve ever done. Also, an example of conscious strategy – what they call today ‘content strategy’. Before the internet kicked
The Freelance Writer’s Five
October 29, 2018
Do you wonder how to make it as a freelance writer? Read my 5 tips for freelance writers
Usability- Take 2 – Context, UX and Helpfulness
October 24, 2018
To prove that usability is contextual, I re-purposed an older post. The first one was specifically for my own blog. The second, below, a contribution to a marketing agency blog. Psst: Is Our Content Usable? Usability is the new buzzword for great content these days. No this isn’t a bad break up story called “he used me and its OVER”. Actually, usable means something different in the marketing world. It has more
Usability – The Buzz Word About Content
October 18, 2018
Usability is the new buzzword for great content these days. By great content, I mean that it drives up conversion rates for organic traffic. It is well-aggregated information that customers can act from. I wrote a piece recently called PhD no GRE. My client said it performed well. For them, this means it: Provided key information that helps people learn whether such programs exist where to find PhD programs that waive
Get More From Content
October 17, 2018
Are you publishing content that is usable? Do you use paid strategy to buy your customers then use metrics to say the strategy was successful? Let’s integrate SEO, user interface and experience to generate content that gets into people’s brains. Makes users learn more and take action to help you meet bigger goals.
#LiveLocal: Yoga and the Art of Business
October 9, 2018
I’ve been thinking today how the concepts of yoga are useful in business. And, how teaching yoga has helped me find a career as a professional writer. I am reminded of this because I taught my first restorative yoga class in Philadelphia. It’s a subbing role as I take care of Jodi’s students at Practice Yoga – like I was their aunt. Yoga and the Art of Business Neither yoga
#LiveLocal: Soup’s On
September 29, 2018
Fall is officially in the air when all you crave is a bowl of hot soup and some crusty bread. My friend likes her soup creamy, while I prefer texture. Differences aside, the ritual of eating soup with someone is conversation enhancing. I guess that’s one reason they call it ‘comfort food.’ Where was this taken? Good Spoon Soupery on Front Street.
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