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Rebranding Lessons from This Week’s Torah Portion: Ki Teitzei
September 5, 2025
A rebrand isn’t just about new logos or colors. At its core, it’s about alignment — making sure what you say, what you do, and how your brand shows up are consistent.
Best Marketing Strategies for Member Organizations
August 25, 2025
Discover the best marketing strategies for member organizations, from surveys and newsletters to events and emails. Learn how often to communicate, what tactics to avoid, and how to keep members engaged without losing sight of your mission.
What Is Content Strategy—and How I Help Clients Win With It
July 15, 2025
Content strategy is more than just planning what to write or post. It’s the practice of aligning the right message with the right audience, delivered in the right format, at the right time—all in service of business goals. It’s a thoughtful mix of research, storytelling, UX, SEO, and brand voice. And it’s what I’ve been doing successfully for over a decade. My Approach: Listening, Researching, and Building With Purpose Every
📬 Email Best Practices: Insights from a Storm-Soothing Story
July 12, 2025
Email is one of the most personal ways to communicate with an audience—and yet, it’s often where brands lose their voice or overwhelm the reader. The secret? Think less like a marketer and more like a storyteller. Let’s break down some email best practices through the lens of a recent email I wrote for a client, titled “Thunder Season Tips: Comforting Your Dog Through Stormy Weather.” From subject line to
Romancing the Stone: Why Intention Matters in Writing
June 25, 2025
If you’re a Harrison Ford fan, you might think today’s post is about the 1984 adventure film Romancing the Stone. It’s not. This is about a different kind of stone—and how one small, shiny object helped clarify a big lesson about writing: your intention matters, especially when writing for others. Today, the dood (Koda, my dog) and I drove an hour to Worth Avenue in Palm Beach. The mission? Ask
Powerful Branding Starts Simple: What a White T-Shirt and Blank Paper Can Teach You
June 20, 2025
In the crowded world of branding, simplicity often speaks the loudest. Like a white T-shirt or a blank sheet of paper, the most unassuming starting points can become the strongest foundations for identity and expression. This post explores how stripping back to the basics—notebooks over complex software, clean logos over cluttered designs—can help you build a brand that is memorable, authentic, and scalable. Because sometimes, less really is more.
Defining your personal style: The foundation of your brand image
July 13, 2024
Your personal style is a basic building block of your brand image. It reflects your personality, values, and the message you want to convey to your audience. Defining your personal style involves getting to know what makes you feel your most confident and put together. And, deciding how you want to be perceived by others. Is your personal style on social media boosting or busting your brand’s vibe? Remember that
Reading recommendations
June 2, 2024
Book 1: On Brand, Aliza Licht. About branding, image, style, and basic good business practices. I like to keep learning and am currently reading On Brand by Aliza Licht. She shares her insights about coming across with a consistent and clear brand voice. It inspired me to clean up my website and LinkedIn profile ASAP, if just to keep it fresh and cohesive. The only thing that is good stale
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