Rebranding Lessons from This Week’s Torah Portion: Ki Teitzei
A rebrand isn’t just about new logos or colors. At its core, it’s about alignment — making sure what you say, what you do, and how your brand shows up are consistent.
Category: Content Strategy
Best Marketing Strategies for Member Organizations
Discover the best marketing strategies for member organizations, from surveys and newsletters to events and emails. Learn how often to communicate, what tactics to avoid, and how to keep members engaged without losing sight of your mission.
What Is Content Strategy—and How I Help Clients Win With It
Content strategy is more than just planning what to write or post. It’s the practice of aligning the right message…
📬 Email Best Practices: Insights from a Storm-Soothing Story
Email is one of the most personal ways to communicate with an audience—and yet, it’s often where brands lose their…
Has AI Replaced Brainstorming?
I’ve used many AI tools to write and edit content over the past few years. I love AI because it’s…
Romancing the Stone: Why Intention Matters in Writing
If you’re a Harrison Ford fan, you might think today’s post is about the 1984 adventure film Romancing the Stone.…
Powerful Branding Starts Simple: What a White T-Shirt and Blank Paper Can Teach You
In the crowded world of branding, simplicity often speaks the loudest. Like a white T-shirt or a blank sheet of paper, the most unassuming starting points can become the strongest foundations for identity and expression. This post explores how stripping back to the basics—notebooks over complex software, clean logos over cluttered designs—can help you build a brand that is memorable, authentic, and scalable. Because sometimes, less really is more.
Defining your personal style: The foundation of your brand image
Your personal style is a basic building block of your brand image. It reflects your personality, values, and the message…
Reading recommendations
Book 1: On Brand, Aliza Licht. About branding, image, style, and basic good business practices. I like to keep learning…
Support: A 360 Look
Today’s lesson, borrowed from puppy class is all about support. What does the word conjure up for you and why?…