About This Portfolio

This portfolio showcases the depth of my work across UX writing, content strategy, SEO and AEO, and digital content. Each project highlights how I use clarity, structure, and systems thinking to solve real user problems and support business goals. Whether I’m architecting a content hub, simplifying complex ideas, or shaping product messaging, my focus is always the same: make it easier for people to understand, decide, and act.

Content That Converts. Strategy That Performs

A curated selection of work across UX writing, content strategy, SEO, and digital storytelling. Every project reflects my core approach: clarity, structure, and results.

Content Strategy & UX Writing

Systems Thinking for Modern Content

Strong content isn’t an accident — it’s engineered. I build frameworks, journeys, and UX patterns that reduce friction, improve clarity, and support user needs and business goals.

Selected Highlights

• Content strategy + IA for CT Department of Children & Families
• UX Writing + IA for CT Office of Higher Education
• Knowledge base development for CT Business One Stop
• Multi-channel content (email, hubs, push notifications) for Understood.org
• Product content systems and messaging for PMI
• Figma journey maps, IA sketches, user flows
• Hub/pillar architecture for enterprise websites

Samples available upon request.
👉 Explore my content strategy philosophy and services.

Featured Projects

Conscious Strategies Website

A complete website transformation built from the ground up, including content strategy, IA, UX writing, SEO, design direction, and analytics. This project demonstrates my ability to create clear user pathways, consistent messaging systems, and scalable content frameworks.

👉 Read all the content I publish on my blog too.

KICKOFF™ by PMI

A beginner-friendly, plain-language project management guide. I translated complex PM concepts into clear, actionable modules optimized for learning, user engagement, and SEO visibility.

👉 View KICKOFF(™) by PMI

Personal Stories About Learning and Thinking Differences

A human-centered, accessibility-first content hub built for families and individuals navigating ADHD, dyslexia, and other learning differences. I audited site pages, developed the content architecture, IA, templates, and editorial structure for a scalable, emotionally supportive user experience.

👉 Visit the Personal Stories Hub on Understood.org.

Recently Published Articles

Another curated selection of recent writing across finance, education, student life, and professional development. Each piece is optimized for search intent, clarity, and user trust.

Guide to small business valuation – M&T Bank

6 ways women are shaping the future of money — M&T Bank

5 Ways digital wallets make B2B payments easy — M&T Bank

What’s better: A 1-year or a 5-year CD? — M&T Bank

5 Practical tax strategies every small business should know – M&T Bank

CD vs. high-yield savings account: How to choose what’s right for you — M&T Bank

10 Reasons to know what your business is worth – M&T Bank

6 Tips for start-ups in tough times – M&T Bank

A parent’s guide to using 529 savings for K–12 tuition — M&T Bank

7 ways to teach kids smart money habits — M&T Bank

3 smart marketing moves for small businesses — M&T Bank

5 ways small businesses can stay resilient when costs rise — M&T Bank

5 practical tax strategies every small business should know — M&T Bank

What Federal Interest Rates Mean For Your Money – M&T Bank

8 ways to build stronger money habits this year — M&T Bank

Top 5 Study Apps For Finals — Education Dynamics

Greek Life: What is Chapter? — Education Dynamics

The Top 10 Dos and Don’ts of College — Education Dynamics

The College Edition of Saying ‘I Love You’ For the First Time — Education Dynamics

Alternate Route to Certification — State of Connecticut

A Guide to Learning and Thinking Differences — Understood.org

20 Surprising Facts About Recycled Money — Education Dynamics

Rent to Own— Homes.com

A clear comparison article explaining the rent-to-own process; widely referenced in the home and real estate sector.

The 25 Best Jobs For Work-Life Balance — Education Dynamics

A career-focused, SEO-driven article spotlighting roles that offer flexibility, stability, and burnout-preventing work environments — optimized for job-seekers searching for meaningful lifestyle fit.

PhD Programs That Don’t Require the GRE — Education Dynamics

A clear, search-optimized guide outlining graduate schools that offer GRE-optional or GRE-waived PhD pathways. Written to help prospective students compare requirements, explore program options, and navigate admissions without standardized testing barriers.

Finance & Money Management

Clarity-Driven Financial Content for Smarter Decisions

I create plain-language financial content that helps users understand complex topics, compare options, and make confident money decisions. My work spans banking, investing, lending, retirement, and financial wellness — always written with accuracy, compliance, and user trust in mind.

Finance Content Specialties:

• Interest-rate explainers and market trends
• Personal finance + financial wellness guides
• Student, military, and first-time borrower content
• Scholarship and tuition guidance
• Mortgage, loan, and insurance explainers
• Retirement planning + investment basics
• Small-business banking and credit education

Brands I’ve Written For: M&T Bank · Vanguard · Summit Financial Planners · Education Dynamics LLC

👉 Read my Conscious Strategies article on SEO, AEO, and why clarity matters when it comes to finance topics.

Education & Student Support

Education Content That Drives Enrollment, Clarity, and Conversion

I specialize in education content strategy and student-facing UX writing that supports choices, reduces uncertainty, and improves engagement. My work for higher ed platforms consistently improves organic traffic, featured snippets, and student conversions across the enrollment journey.

Education Content Specialties:

• Lead-generation content for higher education
• Student resource articles
• Program guides + comparisons
• Infographics
• Career development content

Brands I’ve Written For: Education Dynamics LLC (GradSchools.com, ELearners.com, StudyAbroad.com, Education Connection, Unigo, and others), Drexel University Online.

Selected Works:

• Nursing Graduate Programs
• Supply Chain Management Graduate Programs in California
• Criminal Justice & Legal Studies Degree Programs
• Public Affairs Graduate Programs
• Business Administration Graduate Programs
• Graduate Degrees in Liberal Arts Programs
• 5 Fastest-Growing Careers That Require a Graduate Degree
• MicroMasters From EdX
• One-Year Accelerated MHA Programs
• Counseling Therapy Graduate Programs
• Doctorate or PhD in Statistics and Data Analytics Programs
• Is a Cyber Security Degree Worth It?
• Graduate Programs and Grad Degrees That Don’t Require a GRE
• Drexel University Online’s 10 Tips for Online Classes

Government & Public Sector Work

Public-Service Content That Improves Access and Understanding

I develop accessible, plain-language content for government agencies and public-service organizations. My work helps residents, families, and students navigate complex systems with clarity — improving trust, reducing confusion, and supporting key user pathways.

Government & Public-Sector Content Specialties:

• Homepages and service-level pages
• Program explanations and eligibility content
• Resources for families, educators, and providers
• Accessibility and plain-language rewrites
• Information architecture and user pathways
• Page design using Figma for Sitecore components

Selected Works:

• CT Department of Children and Families (DCF) Home Page
• CT DCF About Us
• TSS and Supports for Adolescents
• Resources for DCF Providers
• Connecticut Office of Higher Education (Home Page)
• Connecticut Office of Higher Education (For Institutions)

Focus Areas: accessibility, clarity, user pathways, and public-service communication.

Supporting Work (Editorial, Product, Audio, Social)

This section highlights additional experience that supports — but doesn’t overshadow — my core verticals.

Business, Product & Membership Copywriting

Clear, action-oriented messaging for products and membership experiences. Includes product descriptions, landing pages, onboarding flows, renewal messaging, and pricing clarity.
PMI membership brochure exceeded the prior year’s engagement.

Editorial, Blog & Email Content

SEO blogs · newsletters · lifecycle email sequences · SMS + in-app content · thought leadership · lifestyle articles.

Sample Editorial Work:

Audio & Broadcast

Yoga Mind — Guided Meditation Album
Wrote, produced, and recorded a mindfulness-centered album. 🎧 Listen on Apple Music

Yoga Chez Vous — 28-Episode TV Series
Wrote, hosted, and secured sponsorships for a yoga series produced for Videotron’s Vox Channel.

Social Media & Engagement Copy

Short-form content for Instagram, Facebook, and LinkedIn — tailored for clarity, tone, and engagement.

Digital Strategy & Copy Mentorship

Content audits · messaging guides · SEO workflows · AEO strategy · AI-assisted processes · content governance · writer coaching.

Ready to Increase Clarity and Drive Better Results?

If your team needs content that improves understanding, strengthens user pathways, and supports measurable outcomes, let’s talk. I bring a systems-first approach, clean execution, and the ability to collaborate seamlessly across UX, product, and marketing.

👉 Let’s Work Together – Start the Conversation.