content generation

Romancing the Stone: Why Intention Matters in Writing

If you’re a Harrison Ford fan, you might think today’s post is about the 1984 adventure film Romancing the Stone. It’s not. This is about a different kind of stone—and how one small, shiny object helped clarify a big lesson about writing: your intention matters, especially when writing for others. Today, the dood (Koda, my dog) and I drove an hour to Worth Avenue in Palm Beach. The mission? Ask

Optimized penmanship

Optimized Penmanship For Contemporary Readers Today was training day as I headed to downtown NYC to speak with a team of writers who are looking to optimize their penmanship to become relevant in google searches. As with many companies and organizations, they have a fairly meaty website with lots of content. Nonetheless, despite the abundance of blog posts, they are not showing up in searches as much as they hope to. What is Optimized

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