Today I’ll spill the secret to creating compelling content. When it comes to my philosophy on copywriting and creating content for social media, the key is blending authenticity, engagement, and value. Here’s a breakdown of how these three things work and why they matter.
What Is Content Strategy—and How I Help Clients Win With It
July 15, 2025
Content strategy is more than just planning what to write or post. It’s the practice of aligning the right message with the right audience, delivered in the right format, at the right time—all in service of business goals. It’s a thoughtful mix of research, storytelling, UX, SEO, and brand voice. And it’s what I’ve been doing successfully for over a decade. My Approach: Listening, Researching, and Building With Purpose Every
📬 Email Best Practices: Insights from a Storm-Soothing Story
July 12, 2025
Email is one of the most personal ways to communicate with an audience—and yet, it’s often where brands lose their voice or overwhelm the reader. The secret? Think less like a marketer and more like a storyteller. Let’s break down some email best practices through the lens of a recent email I wrote for a client, titled “Thunder Season Tips: Comforting Your Dog Through Stormy Weather.” From subject line to
Romancing the Stone: Why Intention Matters in Writing
June 25, 2025
If you’re a Harrison Ford fan, you might think today’s post is about the 1984 adventure film Romancing the Stone. It’s not. This is about a different kind of stone—and how one small, shiny object helped clarify a big lesson about writing: your intention matters, especially when writing for others. Today, the dood (Koda, my dog) and I drove an hour to Worth Avenue in Palm Beach. The mission? Ask
Powerful Branding Starts Simple: What a White T-Shirt and Blank Paper Can Teach You
June 20, 2025
In the crowded world of branding, simplicity often speaks the loudest. Like a white T-shirt or a blank sheet of paper, the most unassuming starting points can become the strongest foundations for identity and expression. This post explores how stripping back to the basics—notebooks over complex software, clean logos over cluttered designs—can help you build a brand that is memorable, authentic, and scalable. Because sometimes, less really is more.
Yoga Chez Vous: My brainchild
November 17, 2018
Yoga Chez Vous is French for ‘yoga at your place’. It was a TV series that aired in Montreal and throughout Quebec on Vox TV from 2006 to 2008. It was also my brainchild. I think, looking back from the window of my 50’s, it was THE most stressful project I’ve ever done. Also, an example of conscious strategy – what they call today ‘content strategy’. Before the internet kicked
Usability – The Buzz Word About Content
October 18, 2018
Usability is the new buzzword for great content these days. By great content, I mean that it drives up conversion rates for organic traffic. It is well-aggregated information that customers can act from. I wrote a piece recently called PhD no GRE. My client said it performed well. For them, this means it: Provided key information that helps people learn whether such programs exist where to find PhD programs that waive
Connect on LinkedIn