Today I’ll spill the secret to creating compelling content. When it comes to my philosophy on copywriting and creating content for social media, the key is blending authenticity, engagement, and value. Here’s a breakdown of how these three things work and why they matter.
Social Media Presence in Six Steps
July 24, 2025
Building a Successful Social Media Presence: Key Strategies for Brands A strong social media presence isn’t just about posting often — it’s about being clear, consistent, and intentional. In fact, every post and interaction should reflect your brand’s identity. It should also help to build genuine connections with your audience. From defining your brand voice to creating content that resonates, here’s how to develop a strategy that drives results and
Has AI Replaced Brainstorming?
July 3, 2025
I’ve used many AI tools to write and edit content over the past few years. I love AI because it’s helped me out of a pinch—like when I’m working with a tight word count for a headline or a limited character count for a CTA button. But there was a time before AI when you had to brainstorm—alone or with someone else. This came to mind recently as I snapped
Functional Writing: Interviewing @Josepf
March 1, 2016
Functional Writing: An Interview With @Josepf Functional writing is a phrase I am using to describe the intersection between content generation and purposeful presence online. I believe as writers, we need to have integrity in what we express; this comes across in our writing style or voice. The other component is the idea of practical and functional expression, if what we are doing is to be relevant in digital marketing. Interviewing Josepf Haslam
Optimized penmanship
February 24, 2016
Optimized Penmanship For Contemporary Readers Today was training day as I headed to downtown NYC to speak with a team of writers who are looking to optimize their penmanship to become relevant in google searches. As with many companies and organizations, they have a fairly meaty website with lots of content. Nonetheless, despite the abundance of blog posts, they are not showing up in searches as much as they hope to. What is Optimized
Keeping the Social in Social Media
January 7, 2016
Keeping the Social in Social Media No doubt you have at least one social media profile, whether it be Instagram, Pinterest, Facebook, or Twitter. We have become a society who probably picks up the phone less than past generations, relying on texting and IM chats. We document our travels, food preferences, shout out birthday greetings, and curate coats on a variety of different platforms. This can be a way to have online (social) relationships
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