Email is one of the most personal ways to communicate with an audienceāand yet, itās often where brands lose their voice or overwhelm the reader. The secret? Think less like a marketer and more like a storyteller. Letās break down some email best practices through the lens of a recent email I wrote for a client, titled āThunder Season Tips: Comforting Your Dog Through Stormy Weather.ā From subject line to
Romancing the Stone: Why Intention Matters in Writing
June 25, 2025
If youāre a Harrison Ford fan, you might think todayās post is about the 1984 adventure film Romancing the Stone. Itās not. This is about a different kind of stoneāand how one small, shiny object helped clarify a big lesson about writing: your intention matters, especially when writing for others. Today, the dood (Koda, my dog) and I drove an hour to Worth Avenue in Palm Beach. The mission? Ask
Powerful Branding Starts Simple: What a White T-Shirt and Blank Paper Can Teach You
June 20, 2025
In the crowded world of branding, simplicity often speaks the loudest. Like a white T-shirt or a blank sheet of paper, the most unassuming starting points can become the strongest foundations for identity and expression. This post explores how stripping back to the basicsānotebooks over complex software, clean logos over cluttered designsācan help you build a brand that is memorable, authentic, and scalable. Because sometimes, less really is more.
How to Spot a Recruiter Scam
June 6, 2025
Has a “recruiter scammed you”? The first time it happened to me, it took me a few shakes of the head to realize and spot the recruiter scam in the nick of time. Luckily, I wisened up after the first event, and I’m here to share my tips for spotting a recruiter scam before you send your bank information to their nonexistent HR department. Now, not all recruiters are robots
How to make a yoga space at homeĀ
July 29, 2024
Setting up a yoga space that meets your needs I once studied with a teacher from India who said “every room can be a yoga room”. What he meant was that space is a luxury so don’t let not having a separate room for yoga keep you from practicing. Making room for yoga practice can help you cultivate peace and keep your body limber. Making a yoga space at home,
The Freelance Writer’s Five
October 29, 2018
Do you wonder how to make it as a freelance writer? Read my 5 tips for freelance writers
This Blog is About Me
September 15, 2016
This Blog is About Me I feel like this blog should have a soundtrack or at least a drumroll. That certainly sets the reader up with high hopes of fascinating content, perhaps a laugh or two, and maybe even a ‘top ten’ list. But seriously, the other day I got a quizzical look when I handed out my business card – Conscious Strategy? What is that? So today on the
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