Tag: writing

  • Have we Redefined Reading?

    Have we Redefined Reading?

    Digital platforms have redefined reading. I’m not referring only to tablets like kindle. These portable libraries may actually encourage us to have a book in hand. As a result, we can now do so with greater freedom and a lighter purse.

    What is your attention span?

    I feel that the vast number of digital articles, blogs, email campaigns etc. has changed (re-framed?) our attention span. Have you noticed, glued to a screen, how much reading you do in a day? Would you say you dive in or skim read? Do you still enjoy reading for pleasure? Is your attention span the same as it was 10 or 15 years ago?
    Neuroscientists have discovered that reading a novel can improve brain function on a variety of levels.

    Christopher Bergland, Psychology Today
    Recent reports show that Americans are reading less each year. No doubt many of us lack the time, but what most irks me is we don’t aim high with our attention spans. After all, we can click our way out of reading anything digital. Before we know it we’ve therefore opened 5 pages that take us in 5 directions. Or we extricate – grab the bullet points and go.
    If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading.  Tony Haile. Time Magazine

    Has Everything Written Been Dumbed-down? 


    As a writer, I’m reading for research purposes more than for the joy of the story. I run my written work through editing software and sometimes through editors. In fact, one client wants the tone and syntax to be at eighth grade level understanding. You should know that ‘dumbing it down’ is often a key component to online writing.
    I do completely understand this. Online equals access to a wider audience – yes you millennials. It also means that built into many pieces is a guess that you won’t actually read what you’re reading. You’ll skim or look for the bullet points. It’s like going to the Grand Canyon, taking a selfie to show your followers and saying “I just explored this natural wonder!”.
    I’m trying to achieve a different intellectual balance in spite of my enthusiasm for creative and SEO writing. Truth told my eyes get tired after 8 hours of typing and staring at a computer screen. In addition, some of the books that I’ve picked up through book club recommendations (not the ones below) have disappointed me. They seem to have the same flavor as dumbed down web-based pieces, which does nothing for me. At least, nothing stimulating to my intellect.

    What is on Your Reading List? Here’s Mine


    Recently I’ve picked up a few noteworthy novels to share with you. So far, I’m 3/4 into All the Light We Cannot See and find it engrossing. For my taste, it has great character development and the chapters flow from one to the next. Consequently, I never feel like I’ve lost my place and always want to pick it up for more. I’m not a huge fan of punchy digital copy that has 3 words in a sentence – though I understand it. If you use any editing software, you can achieve this result. Yet I have spoken with women my age and we feel this style targets a younger (perhaps less professional) audience. Here are some features that I look for a novel:
    • Characters I can understand – not necessarily relate to
    • Author focus – not too many tangents
    • A plot I can follow and identify – good story telling 
    • Vocabulary that makes me go to the dictionary a few times – but isn’t pseudo intellectual
    • Has some meaning to it – I am less drawn to fluff and more to substance (remember Steinbeck’s East of Eden?)
    • Well researched if the goal is to address a specific time period
    • If auto-biographical, not egotistical 
    What’s on your bookshelf? Anything that makes you feel enriched? Let’s start 2019 with a drive to get smarter. To expand our minds and nourish our soul.
  • Playful Articles

    Playful Articles

    I was just asked for some samples of writing that showed my playful side. Scanning my portfolio whilst my eyes rolled up in my head, I began my task. Not sure why we look up to the ceiling for answers. But I did find 3 playful articles. Here they are…digital drum roll please.

    What is a Playful Tone?

    The playful tone is usually positive, upbeat and pitchy but can also break down a more serious topic into bite sized easy to read pieces. Does playful content make for great SEO? Not sure. It can be redundant and a little choppy if you aren’t careful. 

    Generally, a paragraph that contains many consecutive sentences all starting with the same word, won’t be a nice read. The words will feel repetitive and the text will lack flow. That’s obviously not great for readability

    Yoast on Consecutive Sentences

    I like the idea of playful writing. Shorter sentences. Using vernacular instead of proper syntax and grammar. I enjoy a snappy blog post too. Going to try and lighten my tone from here on in….

    Getting in touch with my inner playful to amp up my writing style
    Getting in touch with my inner playful

    Let me know if I can curate a few articles for YOU. Pick a genre from meditation to mortgages. 

  • Writing as a Sales Tool

    Writing as a sales tool

    I consider writing to be a sales tool

    I believe that any good salesperson has to identify two things:

    1. Audience
    2. Product

    Writing as a Sales Tool
    Creative writing meets sales tool at tea time

    How Do You Use Writing as a Sales Tool?

    I know people think of writing as a creative project, but writing as a sales tool? It is different. Speaking from my own experience, when I write poems and stories, or even personal blog posts, I don’t have an audience in mind. It’s all about self expression. Although I care to do this as eloquently as possible.

    With respect to both audience and product, these are both key components of marketing. To pay attention to who is searching, what they seek, and what stage of their buyer’s journey they are in, could encourage purposeful writing. Whether your product is information or a tangible item, using these basics in your writing is like cooking a meal. They are ingredients. From this recipe, you then try to balance positive user experience and technical know how.

    As a business writer, my goal is to write relatable and optimized content, with a view towards engaging the reader, and basic bottom line business growth. As a blogger and creative artist, I value an authentic voice. Otherwise, I am a skilled researcher and believe we need to back up what we say in words with a frame of reference. In fact, google is favoring semantics. Bull shit is out, information is in. Clients want to go where their questions can be answered.

    business writing and the pot of gold at the end of the rainblow
    somewhere over the rainbow

    I can say a lot in a few words, which is a skill necessary to rock the writing for social platforms. This ability translates into either a longer or shorter word count, depending on a client’s goals.

    For instance, the potential to ‘click to tweet’ is valuable these days. I feel many businesses pay for too many words that do not provide the information a potential reader or client is looking for.

    I have an extensive portfolio of online blogging, and creative content for websites. Both include key word research, full on-page optimization, knowledge of SEO and social media where the client want this. Consequently, I can take the text and make it accessible to your social platforms with a unique and clever mindset.

    business writing
    Think things through

    Content managers hire me to help mentor, train and focus individual staff and freelance writers. As such, I have helped drive traffic to websites through my own writing and through these training sessions with clients.

    Finally, my style is versatile and driven by a professional enjoyment of the written word. You can check out some recent posts on Homes.com.

    City of Brotherly Love and the Philadelphia Row

    Small Kitchens: The New Kitchen on the Block

    Space Needs For Empty Nesters

    Space and The Single Lady

    Where Have all the Vestibules Gone?

    Words Matter: Sales and the Art of Describing Your Home

  • What Content is on Your Site?

    Content for Websites
    What Content is on Your Website?

    What Content is on your Website?

    I am very proud of my clients at Heads and Tails for realizing they need not only more, but better, content on their website. I hear you thinking, “it’s a lovely image” and “what’s wrong with that”? Yes, it is a lovely stylized photo and there is nothing amiss with a menu of services.

    Are Photos All the Content You Have?

    Photos and images should be part of a purposeful content strategy.

    Many of us are visual. We like to see what a place looks like before we eat there. And, we can certainly read text such as the above menu. However, and this is a big BUT, if images are all you have, your site is not being well optimized. Google spiders like to read text. How can google tell by this image that this is a local beauty business in Philadelphia? It can’t. #notgoodforbusiness

    maximize your content
    make your content purposeful

    Press releases are another type of image that can be a mixed blessing. On the one hand, you want everyone to see that you made it to the cover of xyz. The only problem is that the image itself doesn’t inform the search engines the same way that a blog post would. So, yes, it’s great you got mentioned, but how many people know about it? Let’s improve those numbers. Here we went from a series of photos to a list of recent posts.

    Images + Text = Better for Search

    Images plus text are better for search and also for the searcher. Text is a multi-tasker. Here is what I mean. Text is read by humans and search spiders. So, a simple solution to the above menu problem is to convert it to a written menu instead of a static image. Which I did. It is a purposeful and easy to execute content strategy.

    content refresh
    Content Refresh

    Finally,  text can be a timesaver. It allows you to elaborate. What do I mean? I will leave you with that thought. Let me know when you are ready to take your content to the next level.

  • Creative Writing: Can We Be Creative as Business Writers?

    Creative Writing: Can We Be Creative as Business Writers?

    About Creative Writing

    Creative writing is pretty loosely described. We associate creative writing with narratives, character development, prose and poetry. And sometimes, flow.

    People ask me all the time “what kind of things do you write?” and I usually answer ‘business writing’ seeing as this is an accurate description of my work week. Or I will say something like, “writers, write” or “I’m versatile”. It seems like a cop out. And an apology for not having a spot on the New York Times Bestseller list.

    Creativity and Perspective

    But, when all is said and done, doesn’t creativity have to infuse web content? Does it not require creativity to find a vocabulary, navigate compliance, and get across a prescribed message? I think so. Feel so. I mean, you get these ingredients (search phrases, a product to sell, a certain number of hours, a specific audience). Then you have to actually create a piece that will both inform and sell. And be readable.

    Creativity in the Digital Age

    We need to expand the bounds of what defines creative writing. I do not mean add alternative facts. What I do mean is that for those of us who write content for websites, we shouldn’t feel that we have the short end of the creative writing deal. In fact, the internet has jettisoned words and sentences so that we no longer have to go out of our way to read. And with the short attention span of today’s reader, if you can get someone to click a link and sign up, buy your product or request information with some creative business content, hat’s off! That is a win.

    A masterpiece

    Don’t Go Stale

    Sometimes,  a project can feel heavy. The subject is hard to grasp, resources are as scarce as water in the desert, and compliance has you up in a corner. When this happens to me I feel like stale bread. Useful but dry. I think these are moments to take a walk, a photo or doodle. Also, to remember that what got you here was something deeper than your ability to write what you have to.

    Nature’s creativity is inspirational

    For today, here is a poem from my own vault. Enjoy

    The Breath is Dancing
    
    Embrace the metaphysical moment in time
    
    Breathe deep and deeper still
    
    Lift up, lift up…
    
    Feel the Spirit Soar
    
    The vibrations sing and resonate within
    
    Clear the negativity from the psychic space
    
    The breath arrives as inspiration
    
    Dance with the inner heartbeat of joy
    
    Exhale in long, languid, sensuous surrender
    
    Celebrate the temple of human being
    
    Relax the mind and let it flow
    
    Allow the inner creator to begin
    
    Watch the design of light unfold
    
    Eyes smiling, rejoice, renew
    
    The happiness in the cells is bliss
    
    Magic mood enhancing melody
    
    Rise up, like sunshine overflowing
    
    Move in compassionate calm and soundless action
    
    Sadness is an illusion in the dreamer’s mind
    
    Get into the grove of hope
    
    The warrior protects the meditative trance
    
    Lift up, Lift up… Dance…
    
    by Rana Waxman copyrighted

     

  • SEO or Streaming ~ what is your writing style?

    I recently attended the ICC where one of the best sessions I attended was about writing for SEO. This is what I do for my job so I admit, I have been less than diligent about posting on my own blog. So what is my motivation? I am reading a new book called “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing”. I’m not that far into it, but the theme can be applied to writing style as much as to organizing a closet. So the topic for today is: Are you writing for SEO or Streaming of Consciousness? How to stay relevant to search without getting messy or too wordy and how to tidy up your act.

    Intelligent Content : Writing for SEO
    Intelligent Content : Writing for SEO

    SEO or Streaming ~ What is Your Writing Style?

    If you are writing for SEO, you want to make use of search phrases. However, you don’t want to just stuff the same key words into one paragraph. That is akin to putting all your clothes in a bundle on your floor.

    The act of tidying is a series of simple actions in which objects are moved from one place to another. It involves putting things away where they belong ~ Marie Kondo

    I found, ironically, that the few first paragraphs of this book are cluttered. Repetitious. I’m not disparaging it. For a novel, stream of consciousness writing is acceptable. If you don’t like the author’s style, you don’t have to read the book. Arguably, if you are writing for a website, your goal is two fold: write for the audience, and write for the spiders. Some repetition is necessary although keeping it spaced out is a better option. Akin to hanging your white blouses on separate hangers.

    Cleaning up your act: Writing with style and SEO in Mind

    Writing for content generation is a layering process. 

    You have the visible layer that you readers see, and the text that is woven through to ensure that your brilliant penmanship is not buried on google like the proverbial heap of clothing on your floor.

    SEO and the art of layered writing
    SEO and the art of layered writing

    Cleaning up your act may involve:

    • Determining your search phrase
    • Organizing your thoughts: having a beginning, a middle and an end
    • Categorizing your posts/pages so they are easier to access in search
    • Expressing  your key words in a variety of ways (don’t be too repetitious)

    If you use stream of consciousness you have to balance that with the art of tidying up.

  • Functional Writing: Interviewing @Josepf

    Functional Writing: An Interview With @Josepf

    Functional writing is a phrase I am using to describe the intersection between content generation and purposeful presence online.

     I believe as writers, we need to have integrity in what we express; this comes across in our writing style or voice. The other component is the idea of practical and functional expression, if what we are doing is to be relevant in digital marketing.

    Functional Writing for SEO and SOCIAL
    Brainstorming: functional writing/SEO/SOCIAL with @Josepf @Emmalish @Yoginiqueen

    Interviewing Josepf Haslam

    This is an interview with @Josepf, well known for SocialSEO, strategy and his Udemy courses among other things.

    ME: I was teaching a workshop the other day, and one of the participants mentioned that he had been advised not to write for keywords. As an SEO expert, I thought I would ask you what you thought of this.

    J: It’s more accurate to say ‘search phrases’. If you’re not writing to be found then you can completely ignore key words and search phrases, but if you do want to be found for either a key word or a search phrase, you damn well better write for it.

    ME: I understand you are presenting at the Intelligent Content Conference (ICC) in March. I look forward to hearing you speak. Would you give us a snippet of what your seminar will be about?

    J: My approach is that most people have learned how to use toilet paper and clean up after themselves. I’m giving away 10 expanded pro tips on how to optimize your content for SEO and Social before you publish. Each of these tips is as easy and necessary as using toilet paper. If you’ve mastered the first part, I’m sure you can master these tips. 

    ME: What is the number one misconception about SEO out there?

    J: Unfortunately SEO has been likened to a snake oil salesman and there is a lot of truth to that stereotype. The best way to think about SEO is that you are actually writing for 2 audiences; the search engine spiders and people. You need to understand how to write for the spiders of you’re never going to be found by the people.

    ME: What do you feel makes a good blog stand out?

    J: A good blog is one that understands the 4 “S’s” of content marketing 

    1. Segmented: who is the micro-segmented audience you are writing for?
    2. Searchable: people are actually looking for the content and you know how to make the engines find it
    3. Snackable: Like a great snack, people are always reaching for it; you want your audience to consume your content
    4. Shareable: the #1 KPI for content is “was it shared”

    ME: How did the nickname Godfather of Social Media come about?

    Functional Writing : an Interview with Josepf Haslam
    “The GodFather of Social Media”

    A twitter friend of mine @optioneerJM interviewed me about the future of digital marketing and she coined the phrase in that interview 

    ME: What is your favorite social media platform and why?

    J: My favorite platforms have changed over time, and each serves a different purpose. Today my top 3 are Instagram, Linkedin and WeChat, all for different reasons.

  • Keeping the Social in Social Media

    Keeping the Social in Social Media

    No doubt you have at least one social media profile, whether it be Instagram, Pinterest, Facebook, or Twitter. We have become a society who probably picks up the phone less than past generations, relying on texting and IM chats. We document our travels, food preferences, shout out birthday greetings, and curate coats on a variety of different platforms.  This can be a way to have online (social) relationships with people we know but live far from. Personal social media is pretty social. We engage.

    Business Use of Social Media

    So many awesome people working in digital marketing to inspire new campaigns. The most successful ones are cultivating a purposeful presence online by building engagement and getting people to be excited about their products. While you may think that getting likes gets you noticed, getting your content shared, and sharing your own content, has marketing potential.

    Once you’ve chosen the right social media technology and created a great participant experience around a compelling purpose, only one question remains. Will they come? Maybe not. ~ Anthony J Bradley/Mark P McDonald.

    My friend Ty made me into a meme:

    social media for online presence
    Sharing on social media trumps likes

    Here are a couple of reasons I like to use social media channels:

    • To get my blog out there
    • To create conversations around something I might be doing, such as writing a new post, or advertising an event
    • To build engagement with audiences. Maybe we can share each other’s wisdom, or learn new things
    • To network. You can meet interesting people who share your interests, or want to hire you.
    • Good for organic SEO.

    Social listening

    Often overlooked, some pages get a lot of comments but don’t seem home. It’s like not answering your phone. I try to answer questions, or at least thank people for their comments. I would recommend, if you are trying to build a faithful network, or audience, that you check your page and at least “like” the fact that someone left a remark. Think long term fan base. Think engagement.

    My personal preference is to keep my posts short and sweet, use a link to drive traffic to my site or a particular blog post. Long winded commentaries do not necessarily feel like conscious content.

    If you are looking for a few tips to make your Facebook business page more fantastic check out this paid piece I wrote here. You can also contact me for social media management!