Learn why refreshing your content now is essential for visibility in the age of AI. Discover how AEO (Answer Engine Optimization) differs from SEO — and how Conscious Strategies can help you future-proof your content strategy.
How to Use a Case Study for Growth: Turning Experiments into Insight
October 20, 2025
A case study that shows how integrating AI into content workflows improved efficiency, quality, and creativity.
📬 Email Best Practices: Insights from a Storm-Soothing Story
July 12, 2025
Email is one of the most personal ways to communicate with an audience—and yet, it’s often where brands lose their voice or overwhelm the reader. The secret? Think less like a marketer and more like a storyteller. Let’s break down some email best practices through the lens of a recent email I wrote for a client, titled “Thunder Season Tips: Comforting Your Dog Through Stormy Weather.” From subject line to
Romancing the Stone: Why Intention Matters in Writing
June 25, 2025
If you’re a Harrison Ford fan, you might think today’s post is about the 1984 adventure film Romancing the Stone. It’s not. This is about a different kind of stone—and how one small, shiny object helped clarify a big lesson about writing: your intention matters, especially when writing for others. Today, the dood (Koda, my dog) and I drove an hour to Worth Avenue in Palm Beach. The mission? Ask
Powerful Branding Starts Simple: What a White T-Shirt and Blank Paper Can Teach You
June 20, 2025
In the crowded world of branding, simplicity often speaks the loudest. Like a white T-shirt or a blank sheet of paper, the most unassuming starting points can become the strongest foundations for identity and expression. This post explores how stripping back to the basics—notebooks over complex software, clean logos over cluttered designs—can help you build a brand that is memorable, authentic, and scalable. Because sometimes, less really is more.
Have we Redefined Reading?
December 17, 2018
Digital platforms have redefined reading. I’m not referring only to tablets like kindle. These portable libraries may actually encourage us to have a book in hand. As a result, we can now do so with greater freedom and a lighter purse. What is your attention span? I feel that the vast number of digital articles, blogs, email campaigns etc. has changed (re-framed?) our attention span. Have you noticed, glued to
Writing as a Sales Tool
September 16, 2017
Writing as a sales tool I consider writing to be a sales tool I believe that any good salesperson has to identify two things: Audience Product How Do You Use Writing as a Sales Tool? I know people think of writing as a creative project, but writing as a sales tool? It is different. Speaking from my own experience, when I write poems and stories, or even personal blog posts,
What Content is on Your Site?
June 24, 2017
What Content is on your Website? I am very proud of my clients at Heads and Tails for realizing they need not only more, but better, content on their website. I hear you thinking, “it’s a lovely image” and “what’s wrong with that”? Yes, it is a lovely stylized photo and there is nothing amiss with a menu of services. Are Photos All the Content You Have? Photos and images
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