Usability is the new buzzword for great content these days. By great content, I mean that it drives up conversion rates for organic traffic. It is well-aggregated information that customers can act from. I wrote a piece recently called PhD no GRE. My client said it performed well. For them, this means it: Provided key information that helps people learn whether such programs exist where to find PhD programs that waive
Get More From Content
October 17, 2018
Are you publishing content that is usable? Do you use paid strategy to buy your customers then use metrics to say the strategy was successful? Let’s integrate SEO, user interface and experience to generate content that gets into people’s brains. Makes users learn more and take action to help you meet bigger goals.
#LiveLocal: Yoga and the Art of Business
October 9, 2018
I’ve been thinking today how the concepts of yoga are useful in business. And, how teaching yoga has helped me find a career as a professional writer. I am reminded of this because I taught my first restorative yoga class in Philadelphia. It’s a subbing role as I take care of Jodi’s students at Practice Yoga – like I was their aunt. Yoga and the Art of Business Neither yoga
#LiveLocal: Soup’s On
September 29, 2018
Fall is officially in the air when all you crave is a bowl of hot soup and some crusty bread. My friend likes her soup creamy, while I prefer texture. Differences aside, the ritual of eating soup with someone is conversation enhancing. I guess that’s one reason they call it ‘comfort food.’ Where was this taken? Good Spoon Soupery on Front Street.
#LiveLocal – All About Cobblestones
September 28, 2018
Philadelphia is filled with brick and cobblestones. In this way it reminds me of Montreal. Built to endure. I wonder whether the next generation of building materials will leave such a legacy. In 100 years will we re-purpose the structures that are erecting today?
Business Lessons I’ve Learned From Salon Hopping | #LiveLocal
September 20, 2018
Today’s installment of #livelocal is about 5 lessons I’ve learned through salon hopping. When I lived in Montreal, I was never a salon hopper. No, I built long term relationships with my hairdresser and we were able to develop trust. This hasn’t been the case since I have moved to Philly. The Opposite of Salon Hopping – Loyalty On her side, Tania imprinted in her repertoire the way I liked to
#LiveLocal: 5 Lessons Learned From Local Farmers Markets
September 17, 2018
I have loved shopping at local farmers markets for many years. There is not a city I have been in where I haven’t bee-lined my way towards the closest one. Yes, when it comes to markets I am somewhat of a connoisseur. At least at the level of being a consistent user. Fresh Produce and Business Insights In Montreal, we had two main markets: the Atwater Market and the Jean
#LiveLocal: Reflections on Inequality
September 16, 2018
Today’s installation of #LiveLocal is a reflection on inequality. As a yogini for over 20 years, I notice many inequalities in my body. One shoulder higher, one groin stiffer, one hamstring looser. It’s all the more pronounced when you practice. These things are visible in the apparent strength of some muscles, and the weaknesses in others. The topic of inequality came up for me today because I took a yoga
Why Content Strategy Involves Mindfulness
September 13, 2018
I was at a course last week called Intro to Content Strategy over at GDI in Center City, Philadelphia. Great setting for break out hands-on practice with other participants. Our task, by the end of the course, was to develop a Content Strategy for a non-profit. But, we first were asked to define content strategy by teacher, David Dylan Thomas. What is Content Strategy? If you’re wondering what content strategy
#LiveLocal – Start (it) Up in Olde Kensington, Philly
August 30, 2018
The vibe in my neighborhood of Philadelphia has what I call Start (it) Up Energy. It first reminded me of Brooklyn. Since moving here, I have met several people who have lived in Brooklyn and agree. The area I refer to is Olde Kensington near Fishtown and Northern Liberties. The lines between them blur to me but they might actually exist..? At any rate, there is a classic neighborhood
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